ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations The following discussion and analysis of our financial condition and results of operations should be read together with our financial statements and related notes included in "Financial Statements and Supplementary Data." Some of the information contained in this discussion and analysis, including information with respect to our plans and strategies for our business, includes forward-looking statements involving significant risks and uncertainties. As a result of many factors, such as those set forth in "Risk Factors," actual results may differ materially from the results described in, or implied by, these forward-looking statements. This section generally discusses 2025 and 2024 items and year-to-year comparisons between 2025 and 2024. Discussion of 2023 items and comparisons between 2024 and 2023 that are not included in this Form 10-K can be found in "Management's Discussion and Analysis of Financial Condition and Results of Operations" in our Form 10-K for the year ended December 31, 2024. (Throughout the tables and this discussion and analysis, dollars are in millions, excluding average revenue per user (ARPU), and shares are in thousands.) Overview We serve a large market of entrepreneurs, through the development and delivery of easy-to-use products in a one-stop shop solution backed by trusted proactive, informed and personalized guidance. We serve small businesses, individuals, organizations, developers, designers and domain investors. We manage and report our business in the following two segments: • Applications and Commerce (A&C) , which primarily consists of sales of products containing our proprietary software, notably our website building products, and our proprietary commerce solutions, as well as third-party email and productivity solutions and sales of certain products when they are included in bundled offerings of our proprietary software products. • Core Platform (Core) , which primarily consists of sales of domain registrations and renewals, aftermarket domain sales, domain protection, website hosting products and website security products when not included in bundled offerings of our proprietary software products as well as sales of products not containing a software component. We have developed a stable and durable business model driven by strong brand recognition, seamless technology, scale of our business and customer care. We generate bookings and revenue, which help us measure the success of our efforts, from the sales of our products. We monitor total bookings as we believe it is an indicator of the expected growth in our revenue and is a supplemental measure of the operating performance of our business. Total bookings and revenue derived from both of our product segments have increased in each of the last three years, with many of our non-domains products growing faster in recent periods. 61 Table of Contents The primary factors driving growth in our business are our seamless technology experience, cost optimization and retention of high intent customers, pricing and bundling, and commerce. Our key priorities, developments and highlights in these areas include: Seamless Technology and Airo . Our seamless experience initiative is focused on delivering improved customer conversion, product engagement and renewal through enhancements to all parts of the customer journey, from initial onboarding through to the purchase path. In tandem, we also continue to expand our AI-powered experiences, including Airo, and incorporate generative and agentic AI innovations into our products and services and throughout our operations to make use of efficiencies and increase productivity. We remain focused on expanding our solutions and operations to stay up to date with these developments in order to maintain and grow our business. Cost Optimization and Profitability . During the year ended December 31, 2025, we engaged in cost optimization initiatives, including decreases in rent and utilities expenses, and reductions in costs associated with data center and systems infrastructure as we continue to migrate to a cloud-based infrastructure. These cost optimization initiatives have resulted in increased NEBITDA margins. Pricing and Bundling . Our pricing and bundling initiative is focused on giving customers greater value and choice through tailored bundles that simplify their decision making and deepen engagement across our platform. During the year ended December 31, 2025, this initiative continued to deliver results across both segments of our business. We aim to continue to experiment and utilize various pricing strategies and price points for our solutions. In addition, as we continue to incorporate AI innovations into our solutions, monetization trends could be affected. Commerce. We continue to grow our commerce offerings with tailored OmniCommerce solutions, POS systems, financial tools such as GoDaddy Capital and Instant Payouts and SaaS plans with premium features and discounted transaction fees to merchants. We also continue to enhance our offerings with new agentic AI-powered features that simplify operations for our customers. Our commerce platform works in tandem with our web building capabilities, allowing our customers to set up their online store with a full integrated cart experience, including inventory and order management. Customer Composition. Strong customer retention continues to drive our business. We aim to attract high-intent customers that attach more at the outset of our relationship and over time. Our onboarding paths and seamless technology are designed to help customers more easily navigate the solutions for their one-stop shop experience through an integrated platform. We have focused our efforts here because we know through our long history and vast amount of data that customers with a greater number of products with us retain at higher rates and produce higher lifetime value. In each of the five years ended December 31, 2025, our customer retention rate was approximately 85%, with the exception of the year ended December 31, 2024 when the retention rate was approximately 84% due to divestitures, migrations and end of life of certain products as part of our efforts to streamline brands outside of the GoDaddy platform. In addition, the retention rate for our customers who had been with us for over three years as of December 31, 2025 was approximately 90%. Greater than 89% of our total revenue for the year ended December 31, 2025 was generated by customers who were also customers in the prior year. In each of the five years ended December 31, 2025, greater than 85% of our total revenue was generated by customers who were also customers in the prior year. To track our growth and the stability of our customer base, we monitor, among other things, revenue and retention rates generated by our annual customer cohorts over time, as well as corresponding marketing and advertising spend. We define an annual customer cohort to include each customer who first became a customer during a calendar year. For example, in 2017, we acquired approximately 5.0 million gross customers, who we collectively refer to as our 2017 cohort, and we invested $253.2 million in marketing and advertising expenses. By the end of 2025, the 2017 cohort had generated an aggregate of approximately $3.0 billion of total bookings. We expect this cohort to continue to generate bookings and ultimately revenue in the future. For the seven years ended December 31, 2025, the average annual revenue retention rate of the 2017 cohort was more than 91%, which is calculated by averaging the ratio of the cohort's annual revenue for each of the seven years to its annual revenue for each respective preceding year. We selected the 2017 cohort as an example for this analysis, as we believe it illustrates the long-term value of our customers. We believe we are able to build strong relationships with our customers through the breadth and depth of our solutions, the intelligent and proactive AI-powered experiences and the high quality and responsiveness of our customer care team, all of which are key to our high level of customer retention. To that end, we continue to monitor our customer cohorts to ensure growth and stability of our customer base. We track revenue and retention rates generated by our annual customer cohorts over time, as well as corresponding marketing and advertising spend. 62 Table of Contents Financial Highlights Below are our key consolidated financial highlights for the year ended December 31, 2025, with comparisons to the year ended December 31, 2024. • Total revenue of $4,951.1 million, an increase of 8.3%, or approximately 8.4% on a constant currency basis (1) . • International revenue of $1,626.8 million, an increase of 11.4%, or approximately 11.8% on a constant currency basis (1) . • Total bookings of $5,400.0 million, an increase of 7.2%, on a reported and constant currency basis (1) . • Operating income of $1,127.3 million, an increase of 26.2%. (2) • Net income of $875.0 million, a decrease of 6.6%. (2) (3) • Normalized EBITDA (4) of $1,585.9 million, an increase of 13.6%. • Net cash provided by operating activities of $1,599.4 million, an increase of 24.2%. (1) Discussion of constant currency is set forth in "Quantitative and Qualitative Disclosures about Market Risk" below. (2) Our operating results for the years ended December 31, 2025 and December 31, 2024 included $11.1 million and $39.4 million, respectively, in restructuring and other charges, as further discussed in Note 13 to our financial statements. (3) Net income for the year ended December 31, 2025 included a one-time benefit for the recognition of an uncertain tax position of $34.6 million. Net income for the year ended December 31, 2024 included a non-routine, non-cash benefit to income taxes of $267.4 million related to the conversion of GoDaddy's Desert Newco, LLC (Desert Newco) subsidiary from a partnership to a disregarded entity for U.S. income tax purposes. (4) A reconciliation of Normalized EBITDA to net income, its most directly comparable GAAP financial measure, is set forth in "Reconciliation of NEBITDA" below . 63 Table of Contents Results of Operations The following table sets forth our results of operations for the periods presented and as a percentage of our total revenue for those periods. The period-to-period comparison of financial results is not necessarily indicative of future results. Year Ended December 31, 2025 2024 2023 $ % of Total Revenue $ % of Total Revenue $ % of Total Revenue Revenue: Applications and Commerce $ 1,889.0  38.2  % $ 1,653.0  36.1  % $ 1,430.4  33.6  % Core Platform 3,062.1  61.8  % 2,920.2  63.9  % 2,823.7  66.4  % Total revenue 4,951.1  100.0  % 4,573.2  100.0  % 4,254.1  100.0  % Costs and operating expenses: Cost of revenue (excluding depreciation and amortization) 1,801.5  36.4  % 1,652.0  36.1  % 1,573.6  37.0  % Technology and development 841.5  17.0  % 814.4  17.8  % 839.6  19.7  % Marketing and advertising 375.1  7.6  % 356.9  7.8  % 352.9  8.3  % Customer care 289.1  5.8  % 287.5  6.3  % 304.5  7.2  % General and administrative 388.9  7.9  % 394.2  8.6  % 374.0  8.9  % Restructuring and other 11.1  0.2  % 39.4  0.9  % 90.8  2.1  % Depreciation and amortization 116.6  2.3  % 135.3  3.0  % 171.3  3.9  % Total costs and operating expenses 3,823.8  77.2  % 3,679.7  80.5  % 3,706.7  87.1  % Operating income 1,127.3  22.8  % 893.5  19.5  % 547.4  12.9  % Interest expense (151.0) (3.1) % (158.3) (3.5) % (179.0) (4.2) % Gain (loss) on debt extinguishment 1.4  —  % (4.6) (0.1) % (1.5) —  % Other income (expense), net 42.3  0.9  % 34.8  0.8  % 36.9  0.8  % Income before income taxes 1,020.0  20.6  % 765.4  16.7  % 403.8  9.5  % Benefit (provision) for income taxes (145.0) (2.9) % 171.5  3.8  % 971.8  22.8  % Net Income 875.0  17.7  % 936.9  20.5  % 1,375.6  32.3  % Less: net income attributable to non-controlling interests —  —  % —  —  % 0.8  —  % Net income attributable to GoDaddy Inc. $ 875.0  17.7  % $ 936.9  20.5  % $ 1,374.8  32.3  % Non-GAAP Financial Measures, Operating Metrics and Business Metrics In addition to our results determined in accordance with GAAP, we believe that the following non-GAAP financial measures, operating metrics and business metrics may be useful as supplements in evaluating our ongoing operational performance: Year Ended December 31, 2025 2024 2023 Normalized EBITDA $ 1,585.9  $ 1,395.9  $ 1,134.5 Annualized recurring revenue $ 4,336.2  $ 4,042.6  $ 3,729.3 Total bookings $ 5,400.0  $ 5,038.8  $ 4,603.1 Total customers at period end (in thousands) 20,422  20,511  21,026 ARPU $ 242  $ 220  $ 203 Domains under management (in thousands) 80,793  81,013  83,554 64 Table of Contents Normalized EBITDA (NEBITDA). NEBITDA is a supplemental measure of our operating performance used by management to evaluate our business. We calculate NEBITDA as net income excluding depreciation and amortization, interest expense (net), provision or benefit for income taxes, equity-based compensation expense, acquisition-related costs, restructuring-related expenses and certain other items. We believe that the inclusion or exclusion of certain recurring and non-recurring items provides a supplementary measure of our core operating results and permits useful alternative period-over-period comparisons of our operations. NEBITDA should not be viewed as a substitute for comparable GAAP measures. Annualized recurring revenue (ARR). ARR is an operating metric defined as annualized quarterly recurring GAAP revenue, net of refunds, from new and renewed subscription-based services. ARR is exclusive of any revenue that is non-recurring, including, without limitation, domain aftermarket, domain transfers, one-time set-up or migration fees and non-recurring professional website services fees. We believe ARR helps illustrate the scale of certain of our products and facilitates comparisons to other companies in our industry. Total bookings . Total bookings is an operating metric representing the total value of customer contracts entered into during the period, excluding refunds. We believe total bookings provides additional insight into the performance of our business and the effectiveness of our marketing efforts since we typically collect payment at the inception of a customer contract but recognize revenue ratably over the term of the contract. Total customers . We define a customer as an individual or entity, each with a unique account and paid transactions in the trailing twelve months or with paid subscriptions as of the end of the period. Total customers is one way we measure the scale of our business and can be a contributing factor to our ability to increase our revenue base. Average revenue per user (ARPU) . We calculate ARPU as total revenue during the preceding 12 month period divided by the average of the number of total customers at the beginning and end of the period. ARPU is one measure that provides insight into our ability to sell additional products to our customers. Domains under management (DUM). DUM is a business metric representing the total number of domains that are registered through GoDaddy and its affiliated registrars. Reconciliation of NEBITDA The following table reconciles NEBITDA to net income, its most directly comparable GAAP financial measure: Year Ended December 31, 2025 2024 2023 Net Income $ 875.0  $ 936.9  $ 1,375.6 Depreciation and amortization 116.6  135.3  171.3 Equity-based compensation expense 317.8  299.1  294.0 Interest expense, net of interest income 114.2  130.4  155.4 Restructuring and other (1) 17.3  65.7  110.0 Provision (benefit) for income taxes 145.0  (171.5) (971.8) NEBITDA $ 1,585.9  $ 1,395.9  $ 1,134.5

(1) In addition to the restructuring and other in our statements of operations, other charges are primarily composed of lease-related expenses associated with closed facilities, charges related to certain legal matters, adjustments to the fair value of our equity investments, expenses incurred in relation to the refinancing of our long-term debt, acquisition-related expenses, and incremental expenses associated with certain professional services. 65 Table of Contents Constant Currency The following table provides a reconciliation of constant currency: Year Ended December 31, 2025 Revenue $ 4,951.1 Constant currency adjustment 5.6 Constant currency revenue $ 4,956.7 Year-Over-Year Comparison Revenue We generate the majority of our revenue from sales of product subscriptions, as described in Note 2 to our financial statements. Our subscriptions can range from monthly terms to multi-annual terms of up to ten years, depending on the product. Revenue is presented net of refunds, and we maintain a reserve to provide for refunds granted to customers. The following table presents our revenue for the periods indicated: Year Ended December 31, 2025 to 2024 2024 to 2023 2025 2024 2023 $ change % change $ change % change Applications and commerce $ 1,889.0  $ 1,653.0  $ 1,430.4  $ 236.0  14.3  % $ 222.6  15.6  % Core platform 3,062.1  2,920.2  2,823.7  141.9  4.9  % 96.5  3.4  % Total revenue $ 4,951.1  $ 4,573.2  $ 4,254.1  $ 377.9  8.3  % $ 319.1  7.5  % Total revenue increased 8.3%, due to the increases in our A&C and Core revenues, as described below: A&C . The $236.0 million, or 14.3%, increase in A&C revenue for the year ended December 31, 2025 was due to continued customer adoption of our subscription-based products. Core. The $141.9 million, or 4.9%, increase in Core revenue for the year ended December 31, 2025 was driven by $104.6 million growth in domain registration and add-on revenues and $53.2 million growth in aftermarket revenue. This increase was partially offset by a shift in sales mix as well as an $11.9 million decrease in hosting revenues related to end-of-life migrations away from certain products and the disposition of certain hosting assets in 2024. Bookings The following table presents our total bookings for the periods indicated: Year Ended December 31, 2025 to 2024 2024 to 2023 2025 2024 2023 $ change % change $ change % change Total bookings $ 5,400.0  $ 5,038.8  $ 4,603.1  $ 361.2  7.2  % $ 435.7  9.5  % The $361.2 million, or 7.2%, increase in total bookings for the year ended December 31, 2025 was driven by strength in domains and aftermarket and continued customer adoption of our subscription-based A&C products . These increases were partially offset by a decrease in hosting bookings related to end-of-life migrations away from certain products and the disposition of certain hosting assets in 2024. Following a competitive rebid in the second quarter of 2025, we no longer operate as the registry service provider for the .CO top-level domain after October 3, 2025. This transition did not have a material impact to our financial results during the year ended December 31, 2025, and we will continue to offer .CO to customers in our capacity as an accredited registrar. 66 Table of Contents Costs and Operating Expenses Cost of revenue Cost of revenue is primarily the direct costs we incur in connection with selling an incremental product to our customers. Substantially all cost of revenue relates to domain registration fees, fees for third-party productivity applications, third-party commissions and payment processing fees. Similar to our billing practices, we pay domain costs at the time of purchase for the life of each subscription but recognize the costs of service ratably over the term of our customer contracts. The terms for domain costs are established by agreements between registries and registrars and can vary significantly depending on the TLD. We expect cost of revenue to increase in absolute dollars in future periods due to increased sales of domains and third-party productivity applications. However, cost of revenue may fluctuate as a percentage of total revenue, depending on the mix of products sold in a particular period. Year Ended December 31, 2025 to 2024 2024 to 2023 2025 2024 2023 $ change % change $ change % change Cost of revenue $ 1,801.5  $ 1,652.0  $ 1,573.6  $ 149.5  9.0  % $ 78.4  5.0  % The $149.5 million, or 9.0%, increase in cost of revenue for the year ended December 31, 2025 was driven by the increases in revenue described above. Technology and development Technology and development expenses represent the costs associated with the creation, development and distribution of our products and services. These expenses primarily consist of personnel costs associated with the design, development, deployment, testing, operation and enhancement of our products, as well as costs associated with the operation of our data centers and systems infrastructure supporting those products, excluding depreciation expense. We expect technology and development expenses to decrease as a percentage of revenue in future periods following a period of investment in product development and migration toward a unified infrastructure platform. Year Ended December 31, 2025 to 2024 2024 to 2023 2025 2024 2023 $ change % change $ change % change Technology and development $ 841.5  $ 814.4  $ 839.6  $ 27.1  3.3  % $ (25.2) (3.0) % The $27.1 million, or 3.3%, increase in technology and development expenses for the year ended December 31, 2025, was attributable to a $19.7 million increase in personnel costs associated with our continued investment in product development. Marketing and advertising Marketing and advertising expenses represent the costs associated with attracting and acquiring customers, primarily consisting of fees paid to third parties for marketing and advertising campaigns across a variety of channels. These expenses also include personnel costs and affiliate program commissions. We expect marketing and advertising expenses to fluctuate depending on both the mix of internal and external marketing resources used, the size and scope of our future campaigns and the level of discretionary investments we make in marketing to drive future sales. Year Ended December 31, 2025 to 2024 2024 to 2023 2025 2024 2023 $ change % change $ change % change Marketing and advertising $ 375.1  $ 356.9  $ 352.9  $ 18.2  5.1  % $ 4.0  1.1  % The $18.2 million, or 5.1%, increase in marketing and advertising expenses for the year ended December 31, 2025 was attributable to an increase in discretionary advertising spend in support of our strategic initiatives, including building broader awareness of our GoDaddy Airo experience. Customer care Customer care expenses represent the costs to guide and service our customers, primarily consisting of personnel costs. We expect customer care expenses to fluctuate depending on the methods of customer interaction utilized as well as the level of 67 Table of Contents personnel required to support our business. Year Ended December 31, 2025 to 2024 2024 to 2023 2025 2024 2023 $ change % change $ change % change Customer care $ 289.1  $ 287.5  $ 304.5  $ 1.6  0.6  % $ (17.0) (5.6) % There was no material change in customer care expenses for the year ended December 31, 2025. General and administrative General and administrative expenses primarily consist of personnel costs for our administrative functions, professional service fees, office rent for all locations, acquisition-related expenses and other general costs. We expect general and administrative expenses to fluctuate depending on the level of personnel and other administrative costs required to support our business as well as the significance of any strategic acquisitions we choose to pursue. Year Ended December 31, 2025 to 2024 2024 to 2023 2025 2024 2023 $ change % change $ change % change General and administrative $ 388.9  $ 394.2  $ 374.0  $ (5.3) (1.3) % $ 20.2  5.4  % There was no material change in general and administrative expenses for the year ended December 31, 2025. Restructuring and other Year Ended December 31, 2025 to 2024 2024 to 2023 2025 2024 2023 $ change % change $ change % change Restructuring and other $ 11.1  $ 39.4  $ 90.8  $ (28.3) (71.8) % $ (51.4) (56.6) % The $28.3 million, or 71.8%, decrease in restructuring and other expenses for the year ended December 31, 2025 was attributable to an $8.0 million decrease in severance, employee benefits and equity-based compensation pursuant to restructuring activities. The remaining decrease was attributable to individually immaterial amounts resulting from non-cash impairment charges and abandonment of certain operating leases during the year ended December 31, 2024 . Depreciation and amortization Depreciation and amortization expenses consist of charges relating to the depreciation of the property and equipment used in our operations and the amortization of acquired intangible assets. These expenses may increase or decrease in absolute dollars in future periods depending on our future level of capital investments in hardware and other equipment as well as the significance of any future acquisitions. Year Ended December 31, 2025 to 2024 2024 to 2023 2025 2024 2023 $ change % change $ change % change Depreciation and amortization $ 116.6  $ 135.3  $ 171.3  $ (18.7) (13.8) % $ (36.0) (21.0) % The $18.7 million, or 13.8%, decrease in depreciation and amortization expense for the year ended December 31, 2025 was attributable to an $11.8 million reduction in depreciation from fully depreciated assets in 2024 and accelerated depreciation related to 2024 office closures. Interest expense Year Ended December 31, 2025 to 2024 2024 to 2023 2025 2024 2023 $ change % change $ change % change Interest expense $ 151.0  $ 158.3  $ 179.0  $ (7.3) (4.6) % $ (20.7) (11.6) % There was no material change in interest expense for the year ended December 31, 2025. 68 Table of Contents Other income (expense), net Year Ended December 31, 2025 to 2024 2024 to 2023 2025 2024 2023 $ change % change $ change % change Other income (expense), net $ 42.3  $ 34.8  $ 36.9  $ 7.5  21.6  % $ (2.1) (5.7) % There was no material change in other income (expense), net for the year ended December 31, 2025. Benefit (provision) for income taxes Year Ended December 31, 2025 to 2024 2024 to 2023 2025 2024 2023 $ change % change $ change % change Benefit (provision) for income taxes $ (145.0) $ 171.5  $ 971.8  $ (316.5) (184.5) % $ (800.3) (82.4) % The $316.5 million, or 184.5%, change in benefit (provision) for income taxes was primarily due to the completion of the DNC Restructure, as defined and further discussed in Note 15 to our financial statements, which resulted in the conversion of Desert Newco from a partnership to a disregarded entity for U.S. income tax purposes, and resulted in a one-time non-cash income tax benefit in the first quarter of 2024 of $267.4 million. Additionally, income before income taxes increased $254.6 million year over year, contributing to a higher income tax provision in the current period. This increase was partially offset by a $34.6 million income tax benefit recognized during the first quarter of 2025 related to the recognition of an uncertain tax position in a foreign jurisdiction as a result of a favorable tax court ruling. Segment Results of Operations Our two operating segments, A&C and Core, reflect the way we manage and evaluate the performance of our business. Our chief operating decision maker evaluates segment performance based upon several factors, of which the primary financial measures are revenue and Segment EBITDA, our segment measure of profitability. See Note 17 to our financial statements for a reconciliation of Segment EBITDA to net income, its most directly comparable GAAP financial measure. Applications and Commerce The following table presents the results for our A&C segment for the periods indicated: Year Ended December 31, 2025 to 2024 2024 to 2023 2025 2024 2023 $ change %/bps change $ change %/bps change Revenue $ 1,889.0  $ 1,653.0  $ 1,430.4  $ 236.0  14.3  % $ 222.6  15.6  % Segment EBITDA $ 856.9  $ 739.3  $ 594.2  $ 117.6  15.9  % $ 145.1  24.4  % Segment EBITDA Margin 45.4  % 44.7  % 41.5  % n/a 70 bps n/a 320 bps The $117.6 million, or 15.9%, increase in A&C Segment EBITDA for the year ended December 31, 2025 was attributed to a $236.0 million increase in revenue as described above. This increase was partially offset by a $118.4 million increase in other segment items driven by higher cost of revenue attributable to the increase in revenue and increased operating expenses (excluding acquisition-related costs, equity-based compensation expense and depreciation and amortization expense) attributable to technology and development and marketing costs. 69 Table of Contents Core The following table presents the results for our Core segment for the periods indicated: Year Ended December 31, 2025 to 2024 2024 to 2023 2025 2024 2023 $ change %/bps change $ change %/bps change Revenue $ 3,062.1  $ 2,920.2  $ 2,823.7  $ 141.9  4.9  % $ 96.5  3.4  % Segment EBITDA $ 1,010.3  $ 931.7  $ 816.4  $ 78.6  8.4  % $ 115.3  14.1  % Segment EBITDA Margin 33.0  % 31.9  % 28.9  % n/a 110 bps n/a 300 bps The $78.6 million, or 8.4%, increase in Core Segment EBITDA for the year ended December 31, 2025 was attributed to a $141.9 million increase in revenue as described above. This increase was partially offset by a $63.3 million increase in other segment items driven by higher cost of revenue attributable to the increase in revenue. Liquidity and Capital Resources Overview Our principal sources of liquidity have been cash flow generated from operations and long-term debt borrowings. Our principal uses of cash have been to fund operations and capital expenditures, to make mandatory principal and interest payments on our long-term debt and to effectuate our share repurchase program. Our liquidity position also benefits from U.S. and state deferred tax assets (DTAs) such that we have not historically paid a significant amount of U.S. federal or state income taxes. In general, we seek to deploy our capital by focusing on requirements for our operations, growth investments and stockholder returns. Our strategy is to deploy capital, whether debt, equity or internally generated cash, depending on the adequacy and availability of the source of capital and which source may be used most efficiently and at the lowest cost at such time. Therefore, while cash from operations is our primary source of operating liquidity and we believe our internally-generated cash flows are sufficient to support our day-to-day operations, we may use a variety of capital sources to fund our needs for less predictable investment decisions such as strategic acquisitions and share repurchases. We believe our existing cash and cash equivalents and cash generated by operating activities will be sufficient to meet our anticipated operating cash needs for at least the next 12 months. However, our future capital requirements will depend on many factors, including our growth rate, macroeconomic activity, the timing and extent of spending to support domestic and international development efforts, continued brand development and advertising spend, the level of customer care and general and administrative activities, the introduction of new and enhanced product offerings, the costs to support new and replacement capital equipment, the completion of strategic acquisitions or share repurchases. Should we pursue additional strategic acquisitions or share repurchases, we may need to raise additional capital, which may be in the form of long-term debt or equity financings. 70 Table of Contents Cash Flows The following table summarizes our cash flows for the periods indicated: Year Ended December 31, 2025 2024 2023 Net cash provided by operating activities $ 1,599.4  $ 1,287.7  $ 1,047.6 Net cash provided by (used in) investing activities (25.1) 21.5  (102.4) Net cash used in financing activities (1,587.1) (677.4) (1,261.7) Effect of exchange rate changes on cash and cash equivalents 4.7  (1.6) 1.3 Net increase (decrease) in cash and cash equivalents $ (8.1) $ 630.2  $ (315.2) Operating Activities Our primary source of cash from operating activities has been cash collections from our customers. Our primary uses of cash from operating activities have been for domain registration costs paid to registries, software licensing fees related to third-party productivity solutions, personnel costs, discretionary marketing and advertising costs, technology and development costs and interest payments. We expect cash outflows from operating activities to be affected by the timing of payments we make to registries and other operating costs as we continue to grow our business. Net cash provided by operating activities increased $311.7 million driven by the growth in total bookings. The increase was also driven by lower restructuring related payments. Investing Activities Our investing activities generally consist of strategic investments, dispositions and purchases of property and equipment to support the overall growth of our business. We expect our investing cash flows to be affected by the timing of payments we make for capital expenditures. Net cash used in investing activities increased $46.6 million due to maturities of short-term investments of $40.0 million as well as proceeds from dispositions of certain assets and liabilities of our hosting business in the year ended December 31, 2024. Financing Activities Our financing activities generally consist of long-term debt borrowings, the repayment of principal on long-term debt, stock option exercises, employee stock purchase plan proceeds and share repurchases. Net cash used in financing activities increased $909.7 million driven by a $925.4 million increase in share repurchases. Deferred Revenue See Note 7 to our financial statements for details regarding the expected future recognition of deferred revenue. Off-Balance Sheet Arrangements As of December 31, 2025 and 2024, we had no off-balance sheet arrangements that had, or which are reasonably likely to have, a material effect on our financial statements. 71 Table of Contents Material Cash Requirements and Uses of Cash Credit Facility and Senior Notes Our long-term debt consists of our Credit Facility, which includes two tranches of term loans and a revolving credit facility (Revolver), and our Senior Notes. See Note 9 to our financial statements for additional information regarding our long-term debt, including the Credit Facility and Senior Notes. Our long-term debt agreements contain covenants restricting, among other things, our ability, or the ability of our subsidiaries, to incur indebtedness, issue certain types of equity, incur liens, enter into fundamental changes including mergers and consolidations, sell assets, make restricted payments including dividends, distributions and investments, prepay junior indebtedness and engage in operations other than in connection with acting as a holding company, subject to customary exceptions. As of December 31, 2025, we were in compliance with all such covenants and had $998.6 million available for borrowing under the Revolver. As discussed in Note 10 to our financial statements, we have hedged a portion of our long-term debt through the use of cross-currency and interest rate swap derivative instruments. These instruments help us manage and mitigate our risk of exposure to changes in foreign currency exchange rates and interest rates. See "Quantitative and Qualitative Disclosures About Market Risk" for additional discussion of our hedging activities. Share Repurchases As discussed in Note 4 to our financial statements, our board of directors authorized a stock repurchase program, which commenced in May 2021, and subsequently, in January 2022 and August 2023, our board of directors increased authorization for an aggregate of up to $4.0 billion of our Class A common stock through 2025. During the three months ended March 31, 2025, we executed two accelerated share repurchase agreements (ASRs) totaling $767.4 million in upfront payments, fully utilizing the amount remaining under this authorization. These ASRs were fully settled in April 2025 with the delivery of approximately 4.4 million shares at a weighted average price of $176.02 per share. In April 2025, our board of directors approved the repurchase of up to an additional $3.0 billion of our Class A common stock through the end of 2027. Additionally, we repurchased a total of approximately 5.9 million shares of our Class A common stock, which were retired upon repurchase, for an aggregate purchase price of $834.8 million during the year ended December 31, 2025. As of December 31, 2025, we had $2,165.2 million of remaining authorization available for share repurchases. Restructuring and Other As discussed in Note 13 to our financial statements, we undertook restructuring activities in the year ended December 31, 2025. Cash payments of $6.9 million were made in the year ended December 31, 2025, and approximately $4.4 million remains to be paid in 2026. We expect to make substantially all remaining restructuring payments pursuant to these activities by the end of the second quarter of 2026. Critical Accounting Policies and Estimates We prepare our financial statements in accordance with GAAP, and in doing so, we make estimates, assumptions and judgments affecting the reported amounts of assets, liabilities, revenues and expenses, as well as the related disclosure of contingent assets and liabilities. We base our estimates, assumptions and judgments on historical experience and on various other factors we believe to be reasonable under the circumstances, and we evaluate these estimates, assumptions and judgments on an ongoing basis. Different assumptions and judgments could change the estimates used in the preparation of our financial statements, which, in turn, could change our results from those reported. We refer to estimates, assumptions and judgments of this type as our critical accounting policies and estimates, which we discuss further below. We review our critical accounting policies and estimates with the Audit Committee of our board of directors on an annual basis. Of our significant accounting policies, which are described in Note 2 to our financial statements, the following accounting policies and specific estimates involve a greater degree of judgment and complexity. Accordingly, these are the policies we believe are the most critical to aid in fully understanding and evaluating our consolidated financial condition and operating results. 72 Table of Contents Revenue Recognition Revenue is recognized when control of a promised good or service (product) is transferred to the customer, in an amount reflecting the consideration we expect to be entitled to in exchange for such product. Revenue is recognized net of allowances for returns and applicable transaction taxes collected from customers. Refunds are estimated at contract inception using the expected value method based upon historical refund experience. Domain registration and renewal revenue is recognized ratably over the registration period as the customer simultaneously receives and consumes the benefits over the contract term. For each domain registration or renewal, we have one performance obligation consisting of two promises to ensure: (1) the customer has exclusive use of the domain during the applicable registration term and (2) the domain is accessible and appropriately directed to its underlying content. After the contract term expires, unless renewed, the customer can no longer access or use the domain. We have determined these promises are not distinct within our contracts as they are highly interdependent and interrelated and are inputs to a combined benefit. Accordingly, we concluded that each domain registration or renewal represents one product offering and is a single performance obligation. We sell our products directly to customers and also through a network of resellers. In certain cases, we act as a reseller of products fulfilled by others. We record revenue on a gross basis when we are the principal in the arrangement and on a net basis when we are an agent. The determination of whether we are a principal or an agent is dependent on whether we control the specific good or service before it is transferred to the customer, including whether we have primary fulfillment responsibility and obligation to perform the services being sold to the customer, whether we have inventory risk and whether we have latitude in establishing pricing. Revenue associated with sales of certain third party solutions, including Microsoft 365, where we act as a reseller of products provided by others is recorded on a gross basis as we have determined that we control the product before transferring it to our end customers. Revenue associated with aftermarket domain sales, excluding certain immaterial reseller arrangements, is recorded on a gross basis as we have determined that we take control of the domain before transferring it to our end customers. The determination of gross or net revenue recognition is reviewed on a product-by-product basis. See Notes 2 and 7 to our financial statements for additional information regarding revenue recognition and deferred revenue. Indefinite-Lived Intangible Assets We make estimates, assumptions and judgments when valuing indefinite-lived intangible assets in connection with the initial purchase price allocations of business acquisitions, as well as when evaluating the recoverability of our indefinite-lived intangible assets on an ongoing basis. We assess our indefinite-lived intangible assets for impairment at least annually during the fourth quarter. We will also perform an assessment at other times if and when events or changes in circumstances indicate the carrying value of these assets may not be recoverable. We perform our impairment assessment based on qualitative analysis, which includes considering various factors including macroeconomic conditions, industry and market conditions and our historical and projected operating results. If, based on our qualitative analysis, we were to determine it is more-likely-than-not that the indefinite-lived intangible asset is impaired, a quantitative impairment test would be performed to determine if an impairment loss should be recorded. See Notes 2 and 3 to our financial statements for additional information regarding indefinite-lived intangible assets. Income Taxes We account for income taxes under the asset and liability method, which requires the recognition of DTAs and d eferred tax liabilities (DTLs) for the expected future tax consequences of events included in our financial statements. Under this method, we determine DTAs and DTLs on the basis of the differences between the financial statement and tax bases of assets and liabilities by using enacted tax rates in effect for the year in which the differences are expected to reverse. The effect of a change in tax rates on DTAs and DTLs is recognized in income in the period in which the enactment date occurs. We recognize DTAs to the extent we believe these assets are more-likely-than-not to be realized. In evaluating our ability to realize our DTAs, in full or in part, we consider all available positive and negative evidence, including future reversals of existing taxable temporary differences, projected future taxable income, prudent and feasible tax planning strategies and recent results of operations. The assumptions utilized in determining future taxable income require judgment and are consistent with the plans and estimates we use to manage our business. Actual operating results in future years could differ from our current assumptions, judgments and estimates, which could have a material impact on the amount of DTAs we ultimately realize. We 73 Table of Contents continue to maintain a valuation allowance against t he DTAs f or which we have concluded it is more-likely-than-not they will not be realized due to certain limitations on character or carryforward period. We recognize tax benefits from uncertain tax positions only if it is more-likely-than-not the tax position will be sustained on examination by the taxing authorities based on the technical merits of the position. The tax benefits recognized from such positions are measured based on the largest benefit having a greater than 50% likelihood of being realized. See Notes 2 and 15 to our financial statements for additional information regarding income taxes. Recent Accounting Pronouncements For information regarding recent accounting pronouncements, see Note 2 to our financial statements. Item 7A. Quantitative and Qualitative Disclosures About Market Risk We are exposed to market risk in the ordinary course of business. Market risk represents the risk of loss that may impact our financial position due to adverse changes in financial market prices and rates. Our market risk exposure is primarily a result of fluctuations in foreign currency exchange rates and variable interest rates. Consequently, we may employ policies and procedures to mitigate such risks, including the use of derivative financial instruments, which are discussed in more detail in Note 10 to our financial statements. We do not enter into derivative transactions for speculative or trading purposes. As a result of the use of derivative instruments, we are exposed to the risk that counterparties to our contracts may fail to meet their contractual obligations. To mitigate such counterparty credit risk, we enter into contracts only with carefully selected financial institutions based upon ongoing evaluations of their creditworthiness. As a result, we do not believe we are exposed to any undue concentration of counterparty risk with respect to our derivative contracts as of December 31, 2025. Foreign Currency Risk We manage our exposure to changes in foreign currency exchange rates through the use of foreign exchange forward contracts and cross-currency swap contracts. See Note 10 to our financial statements for a summary of the notional amounts and fair values of such arrangements. The effect of a hypothetical 10% change in foreign currency exchange rates applicable to our business would not have had a material impact on our cash and cash equivalents. Foreign Exchange Forward Contracts A portion of our bookings, revenue and operating expenses is denominated in foreign currencies, which are subject to exchange rate fluctuations. Our most significant foreign currency exposures are the British pound, the Canadian dollar and the Euro. Our reported bookings, revenues and operating results may be impacted by fluctuations in foreign currency exchange rates. Fluctuations in exchange rates may also cause us to recognize transaction gains and losses in our statements of operations; however, such amounts were not material during the current period. As we have expanded our international business, our exposure to fluctuations in exchange rates will increase, which may increase the costs associated with this growth. During 2025, our total bookings growth in constant currency would have had an insignificant impact and our total revenue growth would have been approximately 10 basis points higher. Constant currency is calculated by translating bookings and revenue for each month in the current period using the foreign currency exchange rates for the corresponding month in the prior period, excluding any hedging gains or losses realized during the period. We believe constant currency information is useful in analyzing underlying trends in our business by eliminating the impact of fluctuations in foreign currency exchange rates and allows for period-to-period comparisons of our performance. From time-to-time, we may utilize foreign exchange forward contracts to manage the volatility of our bookings and revenue related to foreign currency transactions. These forward contracts reduce, but do not eliminate, the impact of adverse currency exchange rate fluctuations. We generally designate these forward contracts as cash flow hedges for accounting purposes. Changes in the intrinsic value of designated hedges are recorded as a component of accumulated other comprehensive income (loss) (AOCI). Gains and losses, once realized, are recorded as a component of AOCI and are amortized to revenue over the same period in which the underlying hedged amounts are recognized. At December 31, 2025, the realized and unrealized losses included in AOCI were $4.3 million and $21.9 million, respectively. 74 Table of Contents Cross-Currency Swaps In order to manage variability due to movements in foreign currency exchange rates related to a Euro-denominated intercompany loan, we entered into five-year cross-currency swaps in April 2017. In March 2022, we entered into a transaction to extend the maturity of these swaps to August 31, 2027, as described in Note 10 to our financial statements. The cross-currency swaps had an aggregate amortizing notional amount of €1,134.5 million at December 31, 2025 (approximately $1,332.7 million). The swaps designated as cash flow hedging relationships convert the Euro-denominated interest and principal receipts on the intercompany loan into fixed U.S. dollar interest and principal receipts, thereby reducing our exposure to fluctuations between the Euro and U.S. dollar. Changes to the fair value of the cross-currency swaps due to changes in the value of the U.S. dollar relative to the Euro would be largely offset by the net change in the fair values of the underlying hedged items. The swaps designated as net investment hedging relationships hedge the foreign currency exposure of our net investment in certain Euro denominated functional currency subsidiaries. At maturity, the Euro notional value will be exchanged for the U.S. dollar notional value. Interest Rate Risk Interest rate risk reflects our exposure to movements in interest rates associated with our variable-rate debt. We manage our exposure to changes in interest payments related to the portion of variable-rate debt through the use of interest rate swaps, all of which are designated as cash flow hedges. For the balance of our long-term debt not subject to interest rate swaps, the effect of a hypothetical 10% change in interest rates would not have had a material impact on our interest expense. See Note 9 to our financial statements for additional information regarding our long-term debt. Total borrowings under our 2031 Term Loans were $985.0 million as of December 31, 2025. The amortization rate for the 2031 Term Loans is 1.00% per annum and the 2031 Term Loans were issued at an applicable margin of (i) 1.75% for the term loans that are Secured Overnight Financing Rate (SOFR) loans and (ii) 0.75% for the term loans that are ABR loans. Total borrowings under our 2029 Term Loans were $1,444.2 million as of December 31, 2025. The amortization rate for the 2029 Term Loans is 1.00% per annum and the 2029 Term Loans were issued at an applicable margin of (i) 1.75% for the term loans that are SOFR loans and (ii) 0.75% for the term loans that are ABR loans. All SOFR-based interest rates under the Credit Facility are subject to a 0.0% floor. In April 2017, we entered into a five-year pay-fixed rate, receive-floating rate interest rate swap arrangement to effectively convert a portion of the variable-rate borrowings under the 2029 Term Loans to a fixed rate. Prior to this arrangement's contractual maturity date of April 3, 2022, in March 2022, we entered into a transaction to extend the maturity of these swaps to August 31, 2027, as described in Note 10 to our financial statements. In addition, in conjunction with the refinancing of a portion of our debt in November 2022, the hedged debt index of the swaps was changed from LIBOR to SOFR. These interest rate swaps, which had a notional amount of $1,209.5 million as of December 31, 2025, serve to convert a portion of the variable-rate borrowings under the 2029 Term Loans to a fixed rate of 4.81%. In August 2020, we entered into seven-year pay-fixed rate, receive-floating rate interest rate swap arrangements to effectively convert a portion of the variable rate borrowings under the 2027 Term Loans to a fixed rate of 0.705%. In May 2023, in conjunction with a concurrent Credit Facility amendment, we terminated these swaps and entered into new SOFR-based interest rate swaps with a fixed rate of 0.672%. These interest rate swaps, which mature on August 10, 2027, had an aggregate notional amount of $708.8 million at December 31, 2025. 75 Table of Contents Item 8. Financial Statements and Supplementary Data Index to Consolidated Financial Statements Page Report of Independent Registered Public Accounting Firm (PCAOB ID: 42 ) 77 Consolidated Balance Sheets 79 Consolidated Statements of Operations 80 Consolidated Statements of Comprehensive Income 81 Consolidated Statements of Stockholders' Equity (Deficit) 82 Consolidated Statements of Cash Flows 84 Notes to Consolidated Financial Statements 85 76 Table of Contents Report of Independent Registered Public Accounting Firm To the Stockholders and the Board of Directors of GoDaddy Inc. Opinion on the Financial Statements We have audited the accompanying consolidated balance sheets of GoDaddy Inc. (the Company) as of December 31, 2025 and 2024, the related consolidated statements of operations, comprehensive income, stockholders' equity (deficit) and cash flows for each of the three years in the period ended December 31, 2025, and the related notes (collectively referred to as the "consolidated financial statements"). In our opinion, the consolidated financial statements present fairly, in all material respects, the financial position of the Company at December 31, 2025 and 2024, and the results of its operations and its cash flows for each of the three years in the period ended December 31, 2025, in conformity with U.S. generally accepted accounting principles. We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (PCAOB), the Company's internal control over financial reporting as of December 31, 2025, based on criteria established in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework), and our report dated February 24, 2026 expressed an unqualified opinion thereon. Basis for Opinion These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on the Company’s financial statements based on our audits. We are a public accounting firm registered with the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB. We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion. Critical Audit Matter The critical audit matter communicated below is a matter arising from the current period audit of the consolidated financial statements that was communicated or required to be communicated to the audit committee and that: (1) relates to accounts or disclosures that are material to the consolidated financial statements and (2) involved our especially challenging, subjective or complex judgments. The communication of the critical audit matter does not alter in any way our opinion on the consolidated financial statements, taken as a whole, and we are not, by communicating the critical audit matter below, providing a separate opinion on the critical audit matter or on the accounts or disclosures to which it relates. 77 Table of Contents Revenue Recognition Description of the Matter As more fully described in Note 2 to the consolidated financial statements, the Company generates its revenue primarily from fees for domain registrations, website hosting, website security, and applications and commerce products, which are generally recognized ratably over the related contractual terms. The majority of the Company's revenue recognition process involves the use of numerous systems responsible for the processing and recording of significant volumes of data and transactions, as well as the calculation of revenue in accordance with the Company's accounting policies. Auditing certain portions of the Company's revenue recognition process was challenging and complex due to the high volume of transactions and the dependency on the design and operation of multiple proprietary information technology systems How We Addressed the Matter in Our Audit We obtained an understanding, evaluated the design, and tested the operating effectiveness of internal controls over the certain portions of the Company's revenue recognition process. Specifically, we tested controls over the initiation and billing of sales, the recognition of revenue and deferred revenue and the Company's cash to billings reconciliation process. We also tested, with involvement from information technology professionals, application controls related to appropriate revenue recognition and application controls related to the interfaces between key systems, which included controls related to access, data and the configuration of these key systems. Our audit procedures for the certain portions of the Company’s revenue, included, among others, testing on a sample basis the completeness and accuracy of the underlying data within the Company’s billing and revenue systems, testing samples of sales transactions to source documentation, performing substantive analytical procedures and testing the Company's cash to billings reconciliations. We also evaluated the appropriateness of the Company's related disclosures in the consolidated financial statements. /s/  Ernst & Young LLP We have served as the Company's auditor since 2004. Phoenix, Arizona February 24, 2026 78 Table of Contents GoDaddy Inc. Consolidated Balance Sheets (In millions, except shares in thousands and per share amounts) December 31, 2025 2024 Assets Current assets: Cash and cash equivalents $ 1,080.9   $ 1,089.0 Accounts and other receivables 83.1   91.1 Registry deposits 43.9   34.5 Prepaid domain name registry fees 512.2   492.0 Prepaid expenses and other current assets 120.8   245.2 Total current assets 1,840.9   1,951.8 Property and equipment, net 145.4   156.4 Operating lease assets 41.9   49.4 Prepaid domain name registry fees, net of current portion 241.2   224.8 Goodwill 3,633.3   3,518.9 Intangible assets, net 986.3   1,055.8 Deferred tax assets 1,052.6   1,181.5 Other assets 93.3   96.8 Total assets $ 8,034.9   $ 8,235.4 Liabilities and stockholders' equity Current liabilities: Accounts payable $ 67.5   $ 81.6 Accrued expenses and other current liabilities 528.7   378.6 Deferred revenue 2,384.2   2,222.3 Long-term debt 15.1   15.9 Total current liabilities 2,995.5   2,698.4 Deferred revenue, net of current portion 934.9   883.2 Long-term debt, net of current portion 3,765.2   3,779.1 Operating lease liabilities, net of current portion 62.0   76.7 Other long-term liabilities 57.5   85.7 Deferred tax liabilities 4.7   20.2 Commitments and contingencies Stockholders' equity: Preferred stock, $ 0.001 par value - 50,000 shares authorized; none issued and outstanding —   — Class A common stock, $ 0.001 par value - 1,000,000 shares authorized; 134,737 and 141,208 shares issued and outstanding as of December 31, 2025 and 2024, respectively 0.1   0.1 Additional paid-in capital 2,975.2   2,611.8 Accumulated deficit ( 2,789.4 ) ( 2,052.3 ) Accumulated other comprehensive income 29.2   132.5 Total stockholders' equity 215.1   692.1 Total liabilities and stockholders' equity $ 8,034.9   $ 8,235.4 See accompanying notes to consolidated financial statements. 79 Table of Contents GoDaddy Inc. Consolidated Statements of Operations (In millions, except shares in thousands and per share amounts) Year Ended December 31, 2025 2024 2023 Revenue: Applications and commerce $ 1,889.0   $ 1,653.0   $ 1,430.4 Core platform 3,062.1   2,920.2   2,823.7 Total revenue 4,951.1   4,573.2   4,254.1 Costs and operating expenses (1) : Cost of revenue (excluding depreciation and amortization) 1,801.5   1,652.0   1,573.6 Technology and development 841.5   814.4   839.6 Marketing and advertising 375.1   356.9   352.9 Customer care 289.1   287.5   304.5 General and administrative 388.9   394.2   374.0 Restructuring and other 11.1   39.4   90.8 Depreciation and amortization 116.6   135.3   171.3 Total costs and operating expenses 3,823.8   3,679.7   3,706.7 Operating income 1,127.3   893.5   547.4 Interest expense ( 151.0 ) ( 158.3 ) ( 179.0 ) Gain (loss) on debt extinguishment 1.4   ( 4.6 ) ( 1.5 ) Other income (expense), net 42.3   34.8   36.9 Income before income taxes 1,020.0   765.4   403.8 Benefit (provision) for income taxes ( 145.0 ) 171.5   971.8 Net income 875.0   936.9   1,375.6 Less: net income attributable to non-controlling interests —   —   0.8 Net income attributable to GoDaddy Inc. $ 875.0   $ 936.9   $ 1,374.8 Net income attributable to GoDaddy Inc. per share of Class A common stock: Basic $ 6.34   $ 6.63   $ 9.27 Diluted $ 6.22   $ 6.45   $ 9.08 Weighted-average shares of Class A common stock outstanding: Basic 138,100   141,250   148,296 Diluted 140,621   145,287   151,452 (1) Costs and operating expenses include equity-based compensation expense as follows: Cost of revenue $ 1.3   $ 0.9   $ 1.3 Technology and development 170.1   155.2   162.4 Marketing and advertising 30.0   30.9   27.9 Customer care 22.0   21.6   24.1 General and administrative 94.4   90.5   78.3 Restructuring and other —   0.8   2.3 Total equity-based compensation expense $ 317.8   $ 299.9   $ 296.3 See accompanying notes to consolidated financial statements. 80 GoDaddy Inc. Consolidated Statements of Comprehensive Income (In millions) Year Ended December 31, 2025 2024 2023 Net income $ 875.0   $ 936.9   $ 1,375.6 Foreign exchange forward contracts gain (loss), net (1) ( 47.2 ) 32.1   ( 24.3 ) Unrealized swap gain (loss), net (1) ( 42.6 ) ( 18.9 ) ( 43.3 ) Change in foreign currency translation adjustment (1) ( 13.5 ) 8.1   0.6 Comprehensive income 771.7   958.2   1,308.6 Less: comprehensive income attributable to non-controlling interests —   —   1.0 Comprehensive income attributable to GoDaddy Inc. $ 771.7   $ 958.2   $ 1,307.6 (1) Amounts are net of the provision (benefit) for income taxes reflected below: Foreign exchange forward contracts gain (loss), net $ ( 14.3 ) $ 10.0   $ ( 5.5 ) Unrealized swap gain (loss), net $ ( 13.0 ) $ ( 6.1 ) $ ( 15.8 ) Foreign currency translation adjustment (net investment hedges) $ ( 18.5 ) $ 8.0   $ ( 9.2 ) See accompanying notes to consolidated financial statements. 81 Table of Contents GoDaddy Inc. Consolidated Statements of Stockholders' Equity (Deficit) (In millions, except shares in thousands) Class A Common Stock Class B Common Stock Additional Paid-in Capital Retained Earnings (Accumulated Deficit) Accumulated Other Comprehensive Income (Loss) Non- Controlling Interests Total Shares Amount Shares Amount Balance at December 31, 2022 153,830   $ 0.2   312   $ —   $ 1,912.6   $ ( 2,422.6 ) $ 178.0   $ 2.5   $ ( 329.3 ) Net income —  —  —  —  —  1,374.8   —  0.8   1,375.6 Equity-based compensation, including amounts capitalized —  —  —  —  298.4   —  —  —  298.4 Repurchases of Class A common stock (1) ( 17,356 ) —  —  —  —  ( 1,272.9 ) —  —  ( 1,272.9 ) Issuance of Class A common stock under employee stock purchase plan 492   —  —  —  30.0   —  —  —  30.0 Impact of derivatives, net —  —  —  —  —  —  ( 67.6 ) —  ( 67.6 ) Change in foreign currency translation adjustment —  —  —  —  —  —  0.6   —  0.6 Impact of DNC Restructure 270   —  —  —  9.3   —  —  ( 2.5 ) 6.8 Vesting of restricted stock units and other 4,815   ( 0.1 ) ( 53 ) —  21.3   —  0.2   ( 0.8 ) 20.6 Balance at December 31, 2023 142,051   0.1   259   —   2,271.6   ( 2,320.7 ) 111.2   —   62.2 Net income —  —  —  —  —  936.9   —  —  936.9 Equity-based compensation, including amounts capitalized —  —  —  —  301.8   —  —  —  301.8 Repurchases of Class A common stock (1) ( 5,179 ) —  —  —  —  ( 668.6 ) —  —  ( 668.6 ) Issuance of Class A common stock under employee stock purchase plan 356   —  —  —  31.8   —  —  —  31.8 Impact of derivatives, net —  —  —  —  —  —  13.2   —  13.2 Change in foreign currency translation adjustment —  —  —  —  —  —  8.1   —  8.1 Vesting of restricted stock units and other 3,980   —  ( 259 ) —  6.6   0.1   —  —  6.7 Balance at December 31, 2024 141,208   0.1   —   —   2,611.8   ( 2,052.3 ) 132.5   —   692.1 82 GoDaddy Inc. Consolidated Statements of Stockholders' Equity (Deficit) (continued) (In millions, except shares in thousands) Class A Common Stock Class B Common Stock Additional Paid-in Capital Retained Earnings (Accumulated Deficit) Accumulated Other Comprehensive Income (Loss) Non- Controlling Interests Total Shares Amount Shares Amount Net income —  —  —  —  —  875.0   —  —  875.0 Equity-based compensation, including amounts capitalized —  —  —  —  320.2   —  —  —  320.2 Repurchases of Class A common stock (1) ( 10,220 ) —  —  —  —  ( 1,612.0 ) —  —  ( 1,612 ) Issuance of Class A common stock under employee stock purchase plan 230   —  —  —  30.5   —  —  —  30.5 Impact of derivatives, net —  —  —  —  —  —  ( 89.8 ) —  ( 89.8 ) Change in foreign currency translation adjustment —  —  —  —  —  —  ( 13.5 ) —  ( 13.5 ) Vesting of restricted stock units and other 3,519   —  —  —  12.7   ( 0.1 ) —  —  12.6 Balance at December 31, 2025 134,737   $ 0.1   —   $ —   $ 2,975.2   $ ( 2,789.4 ) $ 29.2   $ —   $ 215.1

(1) Includes a 1% excise tax on shares repurchased, net of the fair market value of new share issuances, of $ 9.9  million, $ 0.4  million, and $ 8.5 million, for the years ended 2025, 2024, and 2023, respectively. See accompanying notes to consolidated financial statements. 83 Table of Contents GoDaddy Inc. Consolidated Statements of Cash Flows (In millions) Year Ended December 31, 2025 2024 2023 Operating activities Net income $ 875.0   $ 936.9   $ 1,375.6 Adjustments to reconcile net income to net cash provided by operating activities: Depreciation and amortization 116.6   135.3   171.3 Equity-based compensation 317.8   299.9   296.3 Deferred taxes 157.4   ( 189.7 ) ( 993.2 ) Other 29.6   44.1   67.1 Changes in operating assets and liabilities: Prepaid domain name registry fees ( 35.1 ) ( 42.3 ) ( 41.9 ) Accounts payable ( 14.5 ) ( 65.5 ) 28.3 Accrued expenses and other current liabilities 2.8   0.3   56.2 Deferred revenue 206.8   235.4   149.2 Other operating assets and liabilities ( 57.0 ) ( 66.7 ) ( 61.3 ) Net cash provided by operating activities 1,599.4   1,287.7   1,047.6 Investing activities Maturities (purchases) of short-term investments —   40.0   ( 40.0 ) Purchases of intangible assets —   —   ( 35.4 ) Purchases of property and equipment ( 23.9 ) ( 26.6 ) ( 42.0 ) Other investing activities, net ( 1.2 ) 8.1   15.0 Net cash provided by (used in) investing activities ( 25.1 ) 21.5   ( 102.4 ) Financing activities Proceeds received from: Issuance of term loans —   4,214.8   1,759.9 Issuance of Class A common stock under employee stock purchase plan 30.5   31.8   30.0 Payments made for: Repurchases of Class A common stock ( 1,601.9 ) ( 676.5 ) ( 1,270.2 ) Repayment of term loans ( 24.6 ) ( 4,237.1 ) ( 1,786.3 ) Other financing activities 8.9   ( 10.4 ) 4.9 Net cash used in financing activities ( 1,587.1 ) ( 677.4 ) ( 1,261.7 ) Effect of exchange rate changes on cash and cash equivalents 4.7   ( 1.6 ) 1.3 Net increase (decrease) in cash and cash equivalents ( 8.1 ) 630.2   ( 315.2 ) Cash and cash equivalents, beginning of period 1,089.0   458.8   774.0 Cash and cash equivalents, end of period $ 1,080.9   $ 1,089.0   $ 458.8 Cash paid during the period for: Interest on long-term debt, including impact of interest rate swaps $ 139.5   $ 150.2   $ 169.8 Amounts included in the measurement of operating lease liabilities $ 34.5   $ 39.7   $ 44.4 Supplemental disclosure of non-cash transactions Operating lease assets obtained in exchange for operating lease obligations $ 2.1   $ 11.5   $ 8.3 See accompanying notes to consolidated financial statements. 84 Table of Contents GoDaddy Inc. Notes to Consolidated Financial Statements (In millions, except shares in thousands and per share amounts) Note 1 Organization and Background 86 Note 2 Summary of Significant Accounting Policies 86 Note 3 Goodwill and Intangible Assets 95 Note 4 Stockholders' Equity 96 Note 5 Prepaid Expenses and Other Current Assets 97 Note 6 Equity-Based Compensation Plans 97 Note 7 Deferred Revenue 100 Note 8 Accrued Expenses and Other Current Liabilities 100 Note 9 Long-Term Debt 101 Note 10 Derivatives and Hedging 103 Note 11 Leases 106 Note 12 Commitments and Contingencies 107 Note 13 Restructuring and Other Charges and Disposition of Businesses and Related Assets 109 Note 14 Defined Contribution Plan 109 Note 15 Income Taxes 110 Note 16 Income Per Share 113 Note 17 Segment Information 114 Note 18 Accumulated Other Comprehensive Income (Loss) 116 85 Table of Contents 1.     Organization and Background Description of Business We deliver simple, easy-to-use cloud-based solutions, outcome-driven, personalized guidance in a one-stop shop solution with ease and access to our payment solutions. Our products and experiences, including our AI-powered GoDaddy Airo ® , enable our customers to establish a digital presence, connect with their customers and manage their presence. Basis of Presentation Our financial statements have been prepared in accordance with generally accepted accounting principles in the United States (GAAP) and include our accounts and the accounts of our subsidiaries. All material intercompany accounts and transactions have been eliminated . Prior Period Reclassifications Certain prior period amounts have been reclassified to conform to the current period presentation. These amounts were not material to any period presented. Use of Estimates The preparation of financial statements in conformity with GAAP requires estimates and assumptions that affect the reported amounts of assets and liabilities, revenues and expenses, and related disclosures of contingent liabilities in the financial statements and accompanying notes. Estimates are used for, but not limited to, revenue recognition , valuation of acquired indefinite-lived intangibles and income taxes. We periodically evaluate our estimates and adjust prospectively, if necessary. We believe our estimates and assumptions are reasonable; however, actual results may differ. Segments We report our operating results through two reportable segments: Applications and Commerce (A&C) and Core Platform (Core), as further discussed in Note 17. 2.     Summary of Significant Accounting Policies Cash and Cash Equivalents Cash and cash equivalents includes cash on hand, other highly liquid investments with a remaining maturity of 90 days or less at the date of acquisition and receivables related to third-party payment processor transactions normally received within 72 hours. Amounts receivable for payment processor transactions totaled $ 31.6  million and $ 30.1 million at December 31, 2025 and 2024, respectively. Registry Deposits Registry deposits represent amounts on deposit with, or receivable from, various domain name registries to be used by us to make payments for future domain registrations or renewals. Prepaid Domain Name Registry Fees Prepaid domain name registry fees primarily represent amounts charged by a registry at the time a domain is registered or renewed. These amounts are amortized to cost of revenue over the same period revenue is recognized for the related domain registration contracts. Property and Equipment Property and equipment is stated at cost. Depreciation is recorded over the estimated useful lives of the applicable assets using the straight-line method beginning on the date an asset is placed in service. We regularly evaluate the estimated useful lives to determine whether events or changes in circumstances warrant a revision to the remaining period of depreciation. 86 Table of Contents Property and equipment consisted of the following: Estimated Useful Lives December 31, 2025 2024 Computer equipment 3 years $ 338.1   $ 394.3 Software 3 - 5 years 104.4   103.2 Land Indefinite 4.8   4.8 Buildings, including improvements 5 - 25  years 115.9   113.8 Leasehold improvements Lesser of useful life or remaining lease term 52.1   62.0 Other 1 - 20 years 11.0   14.8 Total property and equipment 626.3   692.9 Less: accumulated depreciation and amortization ( 480.9 ) ( 536.5 ) Property and equipment, net $ 145.4   $ 156.4 Depreciation and amortization expense related to property and equipment was $ 41.4  million, $ 53.2  million and $ 61.3  million, for the years ended December 31, 2025, 2024 and 2023, respectively. Property and equipment, net by geography was as follows: December 31, 2025 2024 U.S. $ 127.6   $ 133.1 All international 17.8   23.3 $ 145.4   $ 156.4 No country outside the U.S. represented more than 10% of property and equipment, net in any period presented. Capitalized Software Costs We capitalize and amortize certain implementation costs related to cloud computing arrangements as well as costs incurred to develop software for internal-use during the application development phase. Costs related to the design or maintenance of internal-use software are included in technology and development expenses as incurred. We capitalized $ 13.8  million and $ 12.8  million of such costs during 2025 and 2024, respectively. Goodwill and Indefinite-Lived Intangible Assets Goodwill represents the excess of the purchase price over the estimated fair value of net tangible and identifiable intangible assets acquired in business acquisitions. Indefinite-lived intangible assets consist of the GoDaddy trade names and branding, individual domains within our domain portfolio and certain contractual-based assets. Goodwill and indefinite-lived intangible assets are not amortized to earnings, but are assessed for impairment at least annually. As individual domains are sold, our indefinite-lived domain portfolio intangible asset is reduced by the allocated carrying cost of each domain, which is included in cost of revenue. Goodwill is assessed for impairment annually during the fourth quarter of each year. We also perform an assessment at other times if events or changes in circumstances indicate the carrying value may not be recoverable. If, based on qualitative analysis, we determine it is more-likely-than-not the fair value of either of our reporting units is less than its carrying amount, a quantitative impairment test is performed. Our qualitative analysis did not indicate impairment of our goodwill during any of the periods presented. Our indefinite-lived trade names and branding, domain portfolio and contractual-based assets are reviewed for impairment annually during the fourth quarter of each year. We also perform assessments at other times if events or changes in circumstances indicate the carrying amounts of these assets may not be fully recoverable. Any identified impairment losses are treated as permanent reductions in the carrying amounts of the assets. There were no material impairment charges for the periods presented. 87 Table of Contents Long-Lived and Finite-Lived Intangible Assets Finite-lived intangible assets are amortized over the following estimated useful lives: Customer relationships 2 - 9 years Developed technology 3 - 5 years Trade names and other 3 - 10 years Our finite-lived intangible assets are primarily amortized on a straight-line basis. We annually evaluate the estimated remaining useful lives of our intangible assets to determine whether events or changes in circumstances warrant a revision to the remaining period of amortization. Long-lived and finite-lived intangible assets are reviewed for impairment whenever events or changes in circumstances indicate the carrying amount of an asset may not be fully recoverable. An impairment loss is recognized if the sum of the expected long-term undiscounted cash flows the asset is expected to generate is less than its carrying amount. Any write-downs are treated as permanent reductions in the carrying amount of the respective asset. Our analysis did not indicate impairment during any of the periods presented. Debt Issuance Costs We capitalize issuance costs, underwriting fees and related expenses incurred in connection with the issuance of debt instruments and amortize such costs using the interest method over the terms of the respective instruments. Debt issuance costs, other than those associated with our revolving credit facility, are reflected as a direct reduction of the carrying amount of the related debt liability. Debt issuance costs related to our revolving credit facility are reflected as an asset. Derivative Financial Instruments We are exposed to changes in foreign currency exchange rates, primarily relating to intercompany debt, the net assets of our foreign operations and sales transactions denominated in currencies other than the U.S. dollar, as well as to changes in interest rates as a result of our variable-rate debt. Consequently, we use derivative financial instruments to manage and mitigate such risks. We do not enter into derivative transactions for speculative or trading purposes. We utilize a variety of derivative instruments and expect that each derivative instrument qualifying for hedge accounting will be highly effective at reducing the risk associated with the exposure being hedged. For each derivative instrument designated as a hedge, we formally document, at inception, the related risk management strategy and objective, including identification of the hedging instrument, the hedged item and the risk of exposure. In addition, we formally assess, both at the inception and at least quarterly thereafter, whether the financial instruments used in the hedging transactions are effective at offsetting changes in either the fair values or cash flows of the relating underlying exposures. Our derivative instruments are recorded at fair value on a gross basis. For cash flow reporting purposes, proceeds received or amounts paid upon the settlement of a derivative instrument are classified in the same manner as the related item being hedged. Cash Flow Hedges We utilize a variety of derivative instruments designated as cash flow hedges: • foreign exchange forward contracts to hedge certain forecasted sales transactions denominated in foreign currencies; • cross-currency swaps used to manage variability due to movements in foreign currency exchange rates related to a Euro-denominated intercompany loan; and • pay-fixed rate, receive-floating rate interest rate swaps to effectively convert portions of our variable-rate debt to fixed. We reflect unrealized gains or losses on cash flow hedges as components of accumulated other comprehensive income (loss) (AOCI). Gains and losses on these instruments are recorded as a component of AOCI until the underlying transaction is recorded in earnings. When the hedged item is realized, gains or losses are reclassified from AOCI to earnings within the same 88 Table of Contents line items as the underlying transactions. At inception, and each reporting period, we evaluate the effectiveness of each of our hedges, and all hedges were determined to be effective. Net Investment Hedges We use cross-currency swaps to reduce the risk associated with exchange rate fluctuations on our net investments in certain foreign operations. Changes in the fair value of these derivative instruments are recorded in equity as a component of AOCI in the same manner as foreign currency translation adjustments (CTA). We elected to use the spot method to assess effectiveness of these derivatives. Under this method, changes in fair value of the hedging instruments attributed to changes in spot rates are initially recorded in the CTA component of AOCI and will remain there until the hedged net investments are sold or substantially liquidated. Changes in fair value of the hedging instruments other than those due to changes in the spot rate are initially recorded in the CTA component of AOCI and are amortized to interest expense using a systematic and rational method over the instruments' term. See Note 10 for further discussion of our derivative instruments. Leases We lease office and data center space in various locations. We initially recognize and measure contracts containing a lease and determine lease classification at commencement. We have lease agreements with lease and non-lease components and have elected to account for such components as a single lease component. This election is made by class of underlying asset and was elected for our leases of office space, data center space and server equipment. Right-of-use (ROU) assets and operating lease liabilities are measured based on the estimated present value of lease payments over the lease term. In determining the present value of lease payments, we use our estimated incremental borrowing rate when the rate implicit in the lease cannot be readily determined. The estimated incremental borrowing rate is based upon information available at lease commencement including publicly available data for debt instruments. The lease term includes periods covered by options to extend when it is reasonably certain we will exercise such options as well as periods subsequent to an option to terminate the lease if it is reasonably certain we will not exercise the termination option. Operating lease costs are recognized on a straight-line basis over the lease term while finance leases result in a front-loaded expense pattern. Variable lease costs, such as management fees, insurance, and common area maintenance, are not included in the measurement of ROU assets and lease liabilities and are expensed as incurred. On our balance sheets, assets and liabilities associated with operating leases are included within operating lease assets, accrued expenses and other current liabilities and operating lease liabilities. Assets and liabilities associated with finance leases are included in property and equipment, net, accrued expenses and other current liabilities and other long-term liabilities. Equity Investments We hold investments in privately held equity securities, which are recorded in other assets, with a carrying value of $ 58.8  million and $ 53.1  million as of December 31, 2025 and December 31, 2024, respectively. These securities are recorded at cost and adjusted for observable transactions for same or similar investments of the same issuer or impairment. Investment gains and losses are recorded in other income (expense), net. A security's carrying value is not adjusted if there are no observable price changes in a same or similar security from the same issuer or if there are no identified events or changes in circumstances that may indicate impairment. In determining the estimated fair value of our investments, we utilize the most recent data available to us. We assess our investments for impairment at least quarterly using both qualitative and quantitative factors. If an investment is considered impaired, we recognize an impairment loss and establish a new carrying value for the investment. Our analysis did not indicate impairment or material fair market value adjustments of our investments during the years ended December 31, 2025 and 2024. Foreign Currency The functional currency for certain of our foreign subsidiaries is the same as the local currency. Assets and liabilities denominated in foreign currencies are translated into U.S. dollars at period-end exchange rates, and revenues and expenses are translated at average exchange rates prevailing throughout the period. Translation adjustments are included in AOCI, a separate component of equity. 89 Table of Contents In addition, we recognize foreign currency remeasurement gains and losses related to monetary assets and liabilities denominated in currencies other than the applicable functional currency within other income (expense), net. Such gains and losses were $( 6.5 ) million, $( 4.7 ) million and $( 9.6 ) million during the years ended December 31, 2025, 2024 and 2023, respectively. Revenue Recognition Revenue is recognized when control of the promised good or service (product) is transferred to our customers, in an amount reflecting the consideration we expect to be entitled to in exchange for such product. We typically receive payment at the time of sale, the purpose of which is to provide our customers with a simplified and predictable way of purchasing our products. We have determined that our contracts do not include a significant financing component. Payments received in advance of our performance are initially recorded as deferred revenue and then recognized as revenue on a straight-line basis over the term of the contract. Revenue is recognized net of allowances for returns and applicable transaction-based taxes collected from customers. Our products, which generally include a refund period, are accounted for as variable consideration when estimating the amount of revenue to recognize. Refunds are estimated at contract inception using the expected value method based on historical refund experience and updated each reporting period as additional information becomes available and only to the extent it is probable a significant reversal of any incremental revenue will not occur. Refunds result in a reduced amount of revenue recognized over the contract term of the applicable product. Our revenue is categorized as follows: Applications and Commerce . A&C revenue primarily consists of revenue from sales of products containing proprietary software, notably our website building products, and commerce products including payment processing fees as well as sales of third-party email and productivity solutions such as Microsoft 365. A&C revenue also includes revenue from sales of products, such as website security products, when they are included in bundled offerings of our proprietary software products. Consideration is generally recorded as deferred revenue when received, which is typically at the time of sale, and revenue from most A&C products is recognized ratably over the period in which the performance obligations are satisfied, which is typically over the contract term. Payment processing fee revenue is recognized at the time of the transaction. Core Platform . Core revenue primarily consists of revenue from sales of domain registrations and renewals, aftermarket domain sales, website hosting and security products when not included in bundled offerings of our proprietary software products. Core revenue also includes revenue from sales of products not containing a software component such as professional web services as well as fee surcharges paid to ICANN. Consideration is generally recorded as deferred revenue when received, which is typically at the time of sale, and revenue from most Core products is recognized ratably over the period in which the performance obligations are satisfied, which is typically over the contract term. Aftermarket domain revenue is recognized at the time when control of the domain is transferred to the buyer. Disaggregated Revenue Revenue by major product type was as follows: Year Ended December 31, 2025 2024 2023 Applications and commerce $ 1,889.0   $ 1,653.0   $ 1,430.4 Core platform: domains 2,310.5   2,152.7   2,018.5 Core platform: other 751.6   767.5   805.2 $ 4,951.1   $ 4,573.2   $ 4,254.1 No single customer represented over 10% of our total revenue in any period presented. 90 Table of Contents Revenue by geography is based on the customer's billing address and was as follows: Year Ended December 31, 2025 2024 2023 U.S. $ 3,324.3   $ 3,113.4   $ 2,873.0 International 1,626.8   1,459.8   1,381.1 $ 4,951.1   $ 4,573.2   $ 4,254.1 No country outside the U.S. represented more than 10% of total revenue in any period presented. See Note 7 for information regarding our deferred revenue. Performance Obligations Our contracts with customers may include multiple performance obligations, including a combination of some or all of the following products: domain registrations, website hosting products, website building products, website security products and other cloud-based products. Judgment may be required in determining whether products contain multiple distinct performance obligations that should each be accounted for separately or as one combined performance obligation. Revenue is recognized ratably over the period in which the performance obligations are satisfied, which is generally over the contract term. For each domain registration or renewal we provide, we have one performance obligation consisting of two promises to ensure that: (1) the customer has the exclusive use of the domain during the applicable registration term and (2) the domain is accessible and appropriately directed to its underlying content. After the contract term expires, unless renewed, the customer can no longer access or use the domain. We have determined these promises are not distinct within our contracts as they are highly interdependent and interrelated and are inputs to a combined benefit. Accordingly, we concluded that each domain registration or renewal represents one product offering and is a single performance obligation. We may also offer specific arrangements, such as our Websites + Marketing solution, in which we include promises to transfer multiple performance obligations in a single coterminous product offering. We have determined that generally each of our other products constitutes an individual product offering to our customers, and therefore have concluded that each is a single performance obligation. For arrangements with multiple performance obligations, we allocate revenue to each distinct performance obligation based on its relative standalone selling price (SSP). We determine SSP based on prices charged to customers for individual products, taking into consideration factors including discounting practices, the size, volume and term length of transactions, and the geographic areas in which our products are sold. Our products with multiple performance obligations often have observable SSP in the form of contractually stated list prices as we commonly sell our products or services separately to similar customers. Principal versus Agent Considerations We sell our products directly to customers and also through a network of resellers. In certain cases, we act as a reseller of products fulfilled by others. The determination of gross or net revenue recognition is reviewed on a product-by-product basis and is dependent on our determination as to whether we act as principal or agent in the transaction. Revenue from sales of certain third party solutions, including Microsoft 365, where we act as a reseller of products provided by others is recorded on a gross basis as we have determined that we control the product before transferring it to the end customer. Revenue from aftermarket domain sales, excluding certain immaterial reseller arrangements, is recorded on a gross basis as we have determined that we take control of the domain before transferring it to the end customer. Commissions paid to resellers are capitalized and amortized to cost of revenue consistent with the pattern of transfer of the products purchased. Assets Recognized from Contract Costs Fees paid to various registries at the inception of a domain registration or renewal represent costs to fulfill a contract. We capitalize and amortize these prepaid domain name registry fees to cost of revenue consistent with the pattern of transfer of the product to which the asset relates. Amortization expense of such asset was $ 837.3  million, $ 793.1 million and $ 765.3 million during the years ended December 31, 2025, 2024 and 2023, respectively. 91 Table of Contents We have no other material capitalized contract costs. Operating Expenses Cost of Revenue (excluding depreciation and amortization) Cost of revenue is primarily the direct costs we incur in connection with selling an incremental product to our customers. Substantially all cost of revenue relates to domain registration fees, licensing fees for third-party productivity applications, third-party commissions, and payment processing fees. Technology and Development Technology and development expenses represent the costs associated with the creation, development and distribution of our products and services. These expenses primarily consist of personnel costs associated with the design, development, deployment, testing, operation and enhancement of our products, as well as costs associated with the data centers and systems infrastructure supporting those products, excluding depreciation expense. Marketing and Advertising Marketing and advertising expenses represent the costs associated with attracting and acquiring customers, primarily consisting of fees paid to third parties for marketing and advertising campaigns across a variety of channels. These expenses also include personnel costs and affiliate program commissions. Advertising costs are expensed either as incurred, at the time a commercial initially airs or when a promotion first appears in the media. Advertising expenses were $ 273.9  million, $ 251.9  million and $ 247.1  million during the years ended December 31, 2025, 2024 and 2023, respectively. Customer Care Customer care expenses represent the costs to guide and service our customers, primarily consisting of personnel costs. General and Administrative General and administrative expenses primarily consist of personnel costs for our administrative functions, professional service fees, office rent for all locations, all employee travel expenses, acquisition-related expenses and other general costs. Restructuring and Other Restructuring and other primarily represents: (i) charges related to the restructuring activities which were undertaken to reduce future operating expenses and improve cash flows through a combination of reductions in force for all years presented as well as the sale of certain assets and liabilities of our hosting business within our Core segment for the year ended December 31, 2023, and (ii) a charge incurred for the year ended December 31, 2023 related to the termination of a revenue sharing agreement. Equity-Based Compensation We typically grant restricted stock units (RSUs) with vesting based solely upon the continued service of the recipient and performance-based awards (PSUs) with vesting based on our relative total stockholder return (TSR) as compared to a selected index of public internet companies. We recognize the accounting grant date fair value of equity-based awards as compensation expense over the required service period of each award. On the settlement date of each three-year performance period associated with our TSR-based PSU grants, and only if a participant remains a Service Provider (as defined in the equity plan applicable to each grant) on such date, a participant will receive shares of our Class A common stock ranging from 0 % to 200 % of the originally granted PSUs based on our relative TSR as compared to the companies within the selected index. Vesting of the PSUs is subject to the TSR market condition as well as approval of the performance by our board of directors, or a delegated committee, following the end of each performance period. 92 Table of Contents Equity-based awards are valued using the fair value method, which for RSUs is the fair market value of the underlying common stock on the grant date. The fair value of shares issued under our employee stock purchase plan is estimated on the first day of each offering period using the Black-Scholes option pricing model. We estimate the grant-date fair value of the TSR-based PSUs using a Monte Carlo simulation which requires assumptions for expected volatility, risk-free rate of return and dividend yield. Expected volatilities for GoDaddy and the companies within the index are derived using historical volatilities over a period equal to the length of the performance period. We base the risk-free rate of return on the yield of a zero-coupon U.S. Treasury bond with a maturity equal to the performance period, and assume a 0 % dividend rate. Equity-based compensation expense for these PSUs is recognized over the requisite service period, regardless of whether the TSR market condition is satisfied. We utilize an estimated forfeiture rate in our equity-based compensation expense calculations, which is based on an analysis of historical data. The cumulative effect of any changes to the forfeiture rate is recognized in the period in which the estimate is changed. Income Taxes We account for income taxes under the asset and liability method, which requires the recognition of deferred tax assets (DTAs) and liabilities (DTLs) for the expected future tax consequences of events included in the financial statements. Under this method, we determine DTAs and DTLs on the basis of the differences between the financial statement and tax bases of assets and liabilities by using enacted tax rates in effect for the year in which the differences are expected to reverse. The effect of a change in tax rates on DTAs and DTLs is recognized in the period in which the enactment date occurs. We recognize DTAs to the extent we believe these assets are more-likely-than-not to be realized. In evaluating our ability to realize our DTAs, in full or in part, we consider all available positive and negative evidence, including future reversals of existing taxable temporary differences, projected future taxable income, prudent and feasible tax planning strategies and recent results of operations. We record uncertain tax positions on the basis of a two-step process in which: (i) we determine whether it is more-likely-than-not the tax positions will be sustained on the basis of the technical merits of the position and (ii) for those tax positions meeting the more-likely-than-not recognition threshold, we recognize the largest amount of tax benefit that is more than 50% likely to be realized upon ultimate settlement with the related tax authority. Interest and penalties related to income taxes are included in benefit (provision) for income taxes. In December 2023, the FASB issued guidance to enhance the transparency and decision usefulness of income tax disclosures. The amendments in this guidance require additional disclosures about income taxes, primarily focused on the disclosure of income taxes paid and the rate reconciliation table. We prospectively adopted this guidance for the year ended December 31, 2025. See Note 15 for additional disclosures, including a reconciliation of the statutory U.S. federal income tax rate to our effective income tax rate and federal and foreign cash taxes paid. Fair Value Measurements Fair value is defined as an exit price, representing the amount that would be received to sell an asset, or paid to transfer a liability, in an orderly transaction between market participants. The framework for measuring fair value provides a three-tier hierarchy prioritizing inputs to valuation techniques used in measuring fair value as follows: Level 1 — Observable inputs such as quoted prices for identical assets or liabilities in active markets; Level 2 — Inputs, other than quoted prices for identical assets or liabilities in active markets, which are observable either directly or indirectly; and Level 3 — Unobservable inputs in which there is little or no market data requiring the reporting entity to develop its own assumptions. We hold certain assets and liabilities required to be measured at fair value on a recurring basis. These include time deposits and notice deposits, which we classify within Level 1 because we use quoted market prices to determine their fair value. Level 2 assets and liabilities include commercial paper and derivative financial instruments associated with hedging 93 Table of Contents activity, as further discussed in Note 10. Derivative financial instruments are measured at fair value on the contract date and are subsequently remeasured each reporting period using inputs such as spot rates, discount rates and forward rates. There are no active markets for the commercial paper or hedge contracts themselves; however, the inputs used to calculate the fair value of the instruments are tied to active markets. The following tables set forth our material assets and liabilities measured and recorded at fair value on a recurring basis: December 31, 2025 Level 1 Level 2 Level 3 Total Assets: Cash and cash equivalents: Commercial paper $ —   $ 208.9   $ —   $ 208.9 Time deposits 100.0   —   —   100.0 Notice deposits 250.0   —   —   250.0 Derivative assets —   49.2   —   49.2 Total assets $ 350.0   $ 258.1   $ —   $ 608.1 Liabilities: Derivative liabilities $ —   $ 136.0   $ —   $ 136.0 December 31, 2024 Level 1 Level 2 Level 3 Total Assets: Cash and cash equivalents: Commercial paper $ —   $ 134.5   $ —   $ 134.5 Time deposits 144.9   —   —   144.9 Notice deposits 140.0   —   —   140.0 Derivative assets —   172.7   —   172.7 Total assets $ 284.9   $ 307.2   $ —   $ 592.1 We have no other material assets or liabilities measured at fair value on a recurring basis. Concentrations of Risks Our financial instruments exposed to concentrations of credit risk consist primarily of cash and cash equivalents. Although we deposit cash with multiple banks, these deposits, including those held in foreign branches of global banks, may exceed the amount of insurance provided on such deposits. These deposits may generally be redeemed upon demand and bear minimal risk. No single customer represented over 10% of our total revenue for any period presented. In order to reduce the risk of downtime of the products we provide, we have established data centers in various geographic regions. We have internal procedures to restore products in the event of a service disruption or disaster at any of our data center facilities. We serve our customers and users from data center facilities operated either by us or third parties, which are most significantly located in Arizona, Virginia, Singapore and France. Even with these procedures for disaster recovery in place, the availability of our products could be significantly interrupted during the implementation of restoration procedures. Recent Accounting Pronouncements In November 2024, the FASB issued guidance requiring public business entities to disaggregate disclosure of income statement expenses. The guidance does not change the expense captions an entity presents on the face of the income statement; rather, it requires disaggregation of certain expense captions into specified categories within the footnotes to the financial 94 Table of Contents statements. This update is effective for our 2027 fiscal year and interim periods in fiscal year 2028, with early adoption permitted. We are currently evaluating our timing for adoption and the impact on our future disclosures. In September 2025, the FASB issued guidance that modernizes the recognition and disclosure framework for internal-use software costs, removing the previous "development stage" model and introducing a more judgment-based approach. Under the new guidance, capitalization begins when management authorizes and commits to funding a project and it is probable the project will be completed and used as intended. This update is effective for our 2028 fiscal year and interim periods within, with early adoption permitted. We are currently evaluating our timing for adoption and the impact on our financial statements. In November 2025, the FASB issued guidance which includes amendments to more closely align hedge accounting with the economics of an entity's risk management activities. The amendments are effective for our 2027 fiscal year and interim periods within, with early adoption permitted, and are required to be applied prospectively. We are currently evaluating our timing for adoption and the impact on our financial statements and related disclosures. 3.     Goodwill and Intangible Assets The following table summarizes changes in our goodwill balance by segment: A&C Core Total Balance at December 31, 2023 $ 1,513.6   $ 2,055.7   $ 3,569.3 Impact of foreign currency translation ( 20.5 ) ( 28.2 ) ( 48.7 ) Less: goodwill related to disposition of businesses —   ( 1.7 ) ( 1.7 ) Balance at December 31, 2024 1,493.1   2,025.8   3,518.9 Impact of foreign currency translation 48.0   66.4   114.4 Balance at December 31, 2025 $ 1,541.1   $ 2,092.2   $ 3,633.3 Intangible assets, net are summarized as follows: December 31, 2025 Gross Carrying Amount Accumulated Amortization Net Carrying Amount Indefinite-lived intangible assets: Trade names and branding $ 445.0   n/a $ 445.0 Domain portfolio 217.4   n/a 217.4 Contractual-based assets 292.7   n/a 292.7 Finite-lived intangible assets: Customer-related 430.5   $ ( 417.5 ) 13.0 Developed technology 241.2   ( 238.8 ) 2.4 Trade names and other 100.3   ( 84.5 ) 15.8 $ 1,727.1   $ ( 740.8 ) $ 986.3 95 Table of Contents December 31, 2024 Gross Carrying Amount Accumulated Amortization Net Carrying Amount Indefinite-lived intangible assets: Trade names and branding $ 445.0   n/a $ 445.0 Domain portfolio 220.5   n/a 220.5 Contractual-based assets 292.7   n/a 292.7 Finite-lived intangible assets: Customer-related 394.2   $ ( 340.8 ) 53.4 Developed technology 235.1   ( 215.9 ) 19.2 Trade names and other 93.2   ( 68.2 ) 25.0 $ 1,680.7   $ ( 624.9 ) $ 1,055.8 Amortization expense was $ 71.7 million, $ 78.5 million and $ 104.9 million during the years ended December 31, 2025, 2024 and 2023, respectively. As of December 31, 2025, the weighted-average remaining amortization period for amortizable intangible assets was 6 months for customer-related intangible assets, 4 months for developed technology and 27 months for trade names and other, and was 17 months in total. Based on the balance of finite-lived intangible assets as of December 31, 2025, expected future amortization expense is as follows: Year Ending December 31: 2026 $ 23.7 2027 4.3 2028 1.9 2029 1.3 $ 31.2 4.     Stockholders' Equity Share Repurchases Our board of directors authorized a stock repurchase program, which commenced in May 2021, and subsequently, in January 2022 and August 2023, our board of directors increased authorization for an aggregate total authorization of $ 4.0  billion through 2025. In April 2025, our board of directors approved the repurchase of up to an additional $ 3.0  billion of our Class A common stock through the end of 2027. Shares may be repurchased in open market purchases, block transactions and privately negotiated transactions, in accordance with applicable federal securities laws. This authorization does not obligate us to make any repurchases and may be modified, suspended or terminated by us at any time without prior notice. In the years ended December 31, 2025 and 2024, we entered into accelerated share repurchase agreements (ASRs) to repurchase shares of our Class A common stock, pursuant to which, we made upfront payments totaling $ 767.4  million and $ 245.0  million, respectively. The total number of shares delivered under each ASR, and therefore the average purchase price paid per share, were determined based on the volume weighted-average price of our stock during the applicable purchase period less an agreed upon discount and subject to a cap. The ASRs were completed in each respective year. During 2025, we repurchased a total of 4.4  million shares of Class A common stock with a weighted average price of $ 176.02 per share. During 2024, we repurchased a total of 1.4 million shares of Class A common stock for $ 188.9  million at an average price of $ 139.65 per share, and a partial repayment of the upfront payment resulting from the cap, in the amount of $ 56.1  million in cash. The shares received were retired at the time of delivery and the upfront payment was accounted for as an increase in accumulated deficit. The ASRs were forward contracts indexed to our Class A common stock and met all of the applicable criteria for equity classification, therefore, the ASRs were not accounted for as derivative instruments. 96 Table of Contents In addition to the ASRs discussed above, we also made the following open market repurchases of our Class A common stock, which were retired upon repurchase (shares in thousands): Year Ended December 31, Number of Shares Repurchased Aggregate Purchase Price (1) 2025 5,861   $ 834.8 2024 3,826   $ 479.2 2023 17,356   $ 1,264.4

(1) The aggregate purchase price includes commissions paid in connection with the repurchases. As of December 31, 2025, we had $ 2,165.2  million of remaining authorization available for share repurchases. 5.     Prepaid Expenses and Other Current Assets Prepaid expenses and other current assets consisted of the following: December 31, 2025 2024 Derivative assets $ 49.2   $ 172.7 Prepaid software and maintenance expenses 36.8   33.2 Usage-based prepaid expenses (1) 16.4   20.2 Other 18.4   19.1 $ 120.8   $ 245.2

(1) Usage-based prepaid expenses include various cost of sales, marketing, rent and other prepaid commitments that are amortized as the funds are utilized. 6.     Equity-Based Compensation Plans Equity Plans On June 6, 2024, our stockholders approved the adoption of the GoDaddy Inc. 2024 Omnibus Incentive Plan (the 2024 Plan), which replaced our 2015 Equity Incentive Plan on a prospective basis. As of December 31, 2025, 7,525 shares were available for issuance as future awards under the plan. On June 6, 2024, our stockholders also approved the adoption of the GoDaddy Inc. 2024 Employee Stock Purchase Plan (the 2024 ESPP), which replaced the 2015 Employee Stock Purchase Plan on a prospective basis. As of December 31, 2025, 4,020 shares were available for issuance as future awards under the plan. 97 Table of Contents Equity Plan Activity We have not granted stock options since 2020. The following table summarizes activity of historically granted stock options: Number of Shares of Class A Common Stock (#) Weighted- Average Exercise Price ($) Weighted- Average Remaining Contractual Life (in years) Aggregate Intrinsic Value ($) Outstanding at December 31, 2022 1,426   44.38 Exercised ( 557 ) 35.23   26.1 Forfeited ( 24 ) 72.28 Outstanding at December 31, 2023 845   49.60 Exercised ( 199 ) 34.46   20.8 Forfeited ( 1 ) 17.24 Outstanding at December 31, 2024 645   54.28 Exercised ( 298 ) 43.43   35.3 Outstanding and vested at December 31, 2025 347   63.61   3.3 40.5 98 Table of Contents The following table summarizes stock award activity: Number of Shares of Class A Common Stock (#) Outstanding at December 31, 2022 7,632 Granted: RSUs 3,484 Granted: TSR-based PSUs 265 TSR-based PSU achievement above target 91 Vested ( 4,215 ) Forfeited ( 1,000 ) Outstanding at December 31, 2023 (1) 6,257 Granted: RSUs 2,673 Granted: TSR-based PSUs 212 TSR-based PSU achievement above target 230 Vested ( 3,781 ) Forfeited ( 636 ) Outstanding at December 31, 2024 (1) 4,955 Granted: RSUs 1,489 Granted: TSR-based PSUs 150 TSR-based PSU achievement above target 210 Vested ( 3,221 ) Forfeited ( 519 ) Outstanding at December 31, 2025 (1) 3,064

(1) The balance of outstanding awards consisted of the following: Number of Shares of Class A Common Stock (#) Weighted Average Fair Value Per Share ($) RSUs 5,531   79.14 TSR-based PSUs 701   119.28 Financial-based PSUs granted for accounting purposes 25   77.23 Outstanding at December 31, 2023 6,257 RSUs 4,304   97.30 TSR-based PSUs 651   142.30 Outstanding at December 31, 2024 4,955 RSUs 2,575   135.26 TSR-based PSUs 489   172.34 Outstanding at December 31, 2025 3,064 As of December 31, 2025, total unrecognized compensation expense related to non-vested equity grants was $ 314.9 million with an expected remaining weighted-average recognition period of approximately 1.6 years. 99 Table of Contents 7.     Deferred Revenue Deferred revenue consisted of the following: December 31, 2025 2024 Current: Applications and Commerce $ 875.2   $ 783.2 Core Platform 1,509.0   1,439.1 $ 2,384.2   $ 2,222.3 Noncurrent: Applications and Commerce $ 217.8   $ 197.0 Core Platform 717.1   686.2 $ 934.9   $ 883.2 The increase in deferred revenue is primarily driven by payments received in advance of satisfying our performance obligations, offset by $ 2,367.0 million of revenue recognized during 2025 that was included in the deferred revenue balance as of December 31, 2024. Deferred revenue as of December 31, 2025 represents our aggregate remaining performance obligations that will be recognized as revenue over the period in which the performance obligations are expected to be satisfied, as follows: 2026 2027 2028 2029 2030 Thereafter Total Applications and Commerce $ 875.2   $ 154.3   $ 48.7   $ 8.7   $ 3.5   $ 2.6   $ 1,093.0 Core Platform 1,509.0   401.6   143.6   70.1   38.6   63.2   2,226.1 $ 2,384.2   $ 555.9   $ 192.3   $ 78.8   $ 42.1   $ 65.8   $ 3,319.1 8.     Accrued Expenses and Other Current Liabilities Accrued expenses and other current liabilities consisted of the following: December 31, 2025 2024 Derivative liabilities $ 136.0   $ — Accrued payroll and employee benefits 135.9   146.0 Tax-related accruals 84.6   66.9 Accrued hosting and software licenses 34.1   17.8 Accrued legal and professional 32.1   35.3 Current portion of operating lease liabilities 20.3   23.0 Other 85.7   89.6 $ 528.7   $ 378.6 100 Table of Contents 9.     Long-Term Debt Long-term debt consisted of the following: December 31, Maturity Date 2025 2024 2029 Term Loans (effective interest rate of 6.6 % at December 31, 2025 and 7.6 % at December 31, 2024) November 10, 2029 $ 1,444.2   $ 1,458.9 2031 Term Loans (effective interest rate of 6.2 % at December 31, 2025 and 7.2 % at December 31, 2024) May 31, 2031 985.0   995.0 2027 Senior Notes (effective interest rate of 5.5 % at December 31, 2025 and 5.4 % at December 31, 2024) December 1, 2027 600.0   600.0 2029 Senior Notes (effective interest rate of 3.6 % at December 31, 2025 and 3.6 % at December 31, 2024) March 1, 2029 800.0   800.0 Revolver November 10, 2027 —   — Total 3,829.2   3,853.9 Less: unamortized original issue discount and debt issuance costs (1) ( 48.9 ) ( 58.9 ) Less: current portion of long-term debt ( 15.1 ) ( 15.9 ) $ 3,765.2   $ 3,779.1

(1) Original issue discount and debt issuance costs are amortized to interest expense over the life of the related debt instruments using the interest method. Credit Facility Our secured credit agreement (the Credit Facility) includes two tranches of term loans (the 2029 Term Loans and the 2031 Term Loans), both of which were refinanced in 2024. The refinancing of the 2031 term loans replaced and extended the maturity of our previously issued term loans maturing in 2027, as described below, and a revolving credit facility (the Revolver). A portion of the term loans is hedged by interest rate swap agreements, as discussed in Note 10. The 2031 Term Loans were originally issued in 2020 in an aggregate principal amount of $ 750.0  million with a 0.5 % original issue discount. In May 2024, we entered into an amendment to the Credit Facility to provide for a new tranche of term loans maturing in 2031, the proceeds of which were used to refinance and extend the maturity of our 2027 Term Loans to 2031 and repay a portion of our 2029 Term Loans, as defined below. Pursuant to this amendment, the amortization rate for the 2031 Term Loans is 1.00 % per annum and the 2031 Term Loans were issued at an applicable margin of (i) 1.75 % for the term loans that are SOFR loans and (ii) 0.75 % for the term loans that are ABR loans. In January 2024, we entered into an amendment to the Credit Facility to provide for a new tranche of term loans maturing in 2029, the proceeds of which were used to refinance our existing term 2029 Term Loans at a lower interest margin. In May 2024, in conjunction with the amendment to the Credit Facility described above, we repaid $ 278.1  million of our 2029 Term Loans. In December 2024, we entered into an amendment to the Credit Facility to provide for a new $ 1,462.5  million tranche of term loans maturing in 2029. Pursuant to this amendment, the amortization rate for the 2029 Term Loans is 1.00 % per annum and the 2029 Term Loans were issued at an applicable margin of (i) 1.75 % for the term loans that are SOFR loans and (ii) 0.75 % for the term loans that are ABR loans. The borrowing capacity under our Revolver is $ 1.0 billion, which is reduced by any outstanding letters of credit. The Revolver bears interest at a rate equal to, at our option, either (i) SOFR for the applicable interest period plus a margin ranging from 1.25 % to 1.75 % per annum or (ii) the highest of (a) the Federal Funds Rate plus 0.5 %, (b) the Prime Rate or (c) SOFR for an interest period of one month plus 1.0 % plus a margin ranging from 0.25 % to 0.75 % per annum, with the margins determined based on our first lien secured leverage ratio. The Revolver also contains a financial covenant requiring us to maintain a leverage ratio of 5.75 :1.00 when our usage exceeds 40.0 % of the maximum capacity. This ratio is calculated as the ratio of first lien secured debt less cash and cash equivalents to consolidated EBITDA (as defined in the Credit Facility). At December 31, 2025, we had $ 998.6 million available for borrowing under the Revolver. All SOFR-based interest rates under the Credit Facility are subject to a 0.0 % floor. 101 Table of Contents Principal payments comprising 0.25 % of the initial principal balances of the term loans are due quarterly. In addition to paying interest on the outstanding principal under the term loans, we are required to pay a commitment fee ranging from 0.125 % to 0.375 % per annum for any unutilized commitments under the Revolver, with the applicable fee determined based on our first lien secured leverage ratio. Significant terms of the Credit Facility are as follows: • we are required to prepay outstanding term loans, subject to certain exceptions, with percentages of excess cash flow, proceeds of non-ordinary course asset sales or dispositions of property, insurance or condemnation proceeds and proceeds from the incurrence of certain debt; • we are restricted by certain covenants, including, among other things, limitations on our ability to incur additional indebtedness, sell assets, incur additional liens, make certain fundamental changes, pay distributions and make certain investments; and • subject to certain exceptions and exclusions, all obligations are unconditionally guaranteed by all of our wholly-owned, material domestic subsidiaries and are secured by substantially all of our and such subsidiaries real and personal property. Senior Notes In June 2019, we issued the 2027 Senior Notes in an aggregate principal amount of $ 600.0  million in a private placement offering to qualified institutional buyers pursuant to Rule 144A under the Securities Act of 1933, as amended. The 2027 Senior Notes were issued at par and bear interest at 5.25 % per annum, with interest payable semiannually on June 1 and December 1. The aggregate principal amount outstanding is payable at maturity, subject to earlier repurchase or optional redemption as described below. The 2027 Senior Notes are redeemable at our option, in whole or in part, at an amount equal to 100.0 % of the principal amount, plus accrued and unpaid interest. Upon the occurrence of a change of control, we are required to offer to repurchase the 2027 Senior Notes from the holders at a price equal to 101.0 % of the principal amount, plus accrued and unpaid interest. In February 2021, we issued the 2029 Senior Notes in an aggregate principal amount of $ 800.0  million in a private placement offering to qualified institutional buyers pursuant to Rule 144A under the Securities Act of 1933, as amended. The 2029 Senior Notes were issued at par and bear interest at 3.5 % per annum, payable annually on March 1 and September 1. The aggregate principal is payable at maturity, subject to earlier repurchase or optional redemption as described below. We may redeem the 2029 Senior Notes, in whole or in part, at an amount equal to 100.875 % of the principal amount, decreasing to 100.0 % at March 1, 2026, plus accrued and unpaid interest. Upon the occurrence of a change of control, we are required to offer to repurchase the Senior Notes from the holders at a price equal to 101.0 % of the principal amount, plus accrued and unpaid interest. Significant terms of the 2027 Senior Notes and 2029 Senior Notes are as follows: • they are subordinated to our existing secured debt, including the Credit Facility, and any future secured debt we may issue; • all obligations are unconditionally guaranteed by all of our material domestic subsidiaries; • we are restricted by certain covenants, including limitations on our ability to incur additional indebtedness, incur additional liens, consolidate with or merge with or into another entity and sell substantially all of our assets; and • certain covenants may be suspended if we are able to obtain and maintain investment grade ratings and no event of default has occurred. 102 Table of Contents Fair Value The estimated fair values of our long-term debt instruments are based on observable market prices for these instruments, which are traded in less active markets and therefore classified as Level 2 fair value measurements, and were as follows as of December 31, 2025: 2029 Term Loans $ 1,447.8 2031 Term Loans $ 988.1 2027 Senior Notes $ 601.3 2029 Senior Notes $ 767.5 Future Debt Maturities Aggregate principal payments, exclusive of any unamortized original issue discount and debt issuance costs, due on long-term debt as of December 31, 2025 were as follows: Year Ending December 31: 2026 $ 24.6 2027 624.6 2028 24.6 2029 2,210.3 2030 10.0 Thereafter 935.1 $ 3,829.2 10.      Derivatives and Hedging We are exposed to changes in foreign currency exchange rates, primarily relating to intercompany debt and certain forecasted sales transactions denominated in currencies other than the U.S. dollar, as well as to changes in interest rates as a result of our variable-rate debt. Consequently, we use derivative financial instruments to manage and mitigate such risk. We do not enter into derivative transactions for speculative or trading purposes. We utilize the following derivative instruments designated as cash flow hedges: • foreign exchange forward contracts to hedge certain forecasted sales transactions denominated in foreign currencies; • cross-currency swaps used to manage variability due to movements in foreign currency exchange rates related to a Euro-denominated intercompany loan; and • pay-fixed rate, receive-floating rate interest rate swaps to effectively convert portions of our variable-rate debt to fixed. We also utilize cross-currency swaps designated as net investment hedges to mitigate the risk associated with exchange rate fluctuations on our net investment in certain foreign operations. 103 Table of Contents The following table summarizes our outstanding derivative instruments on a gross basis, all of which are considered Level 2 financial instruments: Notional Amount Fair Value of Derivative Assets (2) Fair Value of Derivative Liabilities (2) December 31, 2025 December 31, 2024 December 31, 2025 December 31, 2024 December 31, 2025 December 31, 2024 Cash flow hedges Foreign exchange forward contracts $ 1,064.2   $ 946.3   $ 0.7   $ 33.2   $ 22.6   $ — Cross-currency swaps (1) 584.1   520.4   —   12.5   49.7   — Interest rate swaps 1,918.2   1,939.0   48.5   111.0   —   — Net investment hedges: Cross-currency swaps (1) 748.6   667.0   —   16.0   63.7   — Total hedges $ 4,315.1   $ 4,072.7   $ 49.2   $ 172.7   $ 136.0   $ —

(1) The notional values of the cross-currency swap have been translated from Euros to U.S. dollars at the foreign currency rates in effect at December 31, 2025 and 2024 of approximately 1.17 and 1.04 , respectively. (2) In our balance sheets, all derivative assets are recorded within prepaid expenses and other current assets and all derivative liabilities are recorded within accrued expenses and other current liabilities . The following table summarizes the effect of our hedging relationships on AOCI: Unrealized Gains (Losses) Recognized in Other Comprehensive Income (Loss) Year Ended December 31, 2025 2024 2023 Cash flow hedges: Foreign exchange forward contracts (1) $ ( 61.5 ) $ 42.1   $ ( 29.8 ) Cross-currency swap 7.4   ( 8.3 ) ( 12.8 ) Interest rate swap ( 63.0 ) ( 16.7 ) ( 46.3 ) Net investment hedges: Cross-currency swaps ( 80.3 ) 33.8   ( 38.1 ) Total hedges $ ( 197.4 ) $ 50.9   $ ( 127.0 )

(1) Amounts include gains and losses realized upon contract settlement but not yet recognized into earnings from AOCI. 104 Table of Contents The following table summarizes the locations and amounts of gains (losses) recognized within earnings related to our hedging relationships: Year Ended December 31, 2025 2024 2023 Revenue Interest Expense Other Income (Expense), Net Revenue Interest Expense Other Income (Expense), Net Revenue Interest Expense Other Income (Expense), Net Cash flow hedges: Foreign exchange forward contracts: Reclassified from AOCI into income $ 1.3   $ —   $ —   $ 3.9   $ —   $ —   $ 16.3   $ —   $ — Cross-currency swaps: Reclassified from AOCI into income (1) —   8.7   ( 69.9 ) —   9.7   34.5   —   9.6   ( 17.0 ) Interest rate swaps: Reclassified from AOCI into income —   50.2   —   —   69.7   —   —   66.4   — Net investment hedges: Cross-currency swaps: Reclassified from AOCI into income —   11.3   —   —   12.6   —   —   12.5   — Total hedges $ 1.3   $ 70.2   $ ( 69.9 ) $ 3.9   $ 92.0   $ 34.5   $ 16.3   $ 88.5   $ ( 17.0 )

(1) The amounts reflected in other income (expense), net include $ 68.9 million, $( 34.7 ) million and $ 16.8 million reclassified from AOCI to offset the earnings impact of the remeasurement of the Euro-denominated intercompany loan hedged by the cross-currency swap during the years ended December 31, 2025, 2024 and 2023, respectively. As of December 31, 2025, we estimate that $ 54.0 million of net deferred gains related to our designated hedges will be recognized in earnings over the next 12 months. No amounts have been excluded from our hedge effectiveness testing. Risk Management Strategies Foreign Exchange Forward Contracts From time-to-time, we may enter into foreign exchange forward contracts with financial institutions to hedge certain forecasted sales transactions denominated in foreign currencies. We designate these forward contracts as cash flow hedges, which are recognized as either assets or liabilities at fair value. At December 31, 2025, all such contracts had maturities of 24 months or less. Cross-Currency Swaps In April 2017, in order to manage variability due to movements in foreign currency rates related to a Euro-denominated intercompany loan, we entered into five-year cross-currency swaps. In March 2022, we entered into a transaction to extend the maturity of these swaps to August 31, 2027. We and the existing counterparties executed cancellation agreements to terminate all rights, obligations and liabilities associated with the original swaps. On the modification date, the existing cash flow hedging relationships were de-designated and new hedging relationships incorporating the terms of the new swaps (the 2022 Cross-Currency Swaps) were designated as either cash flow hedging relationships or net investment hedging relationships. The 2022 Cross-Currency Swaps had an aggregate amortizing notional amount of € 1,184.2  million at inception (approximately $ 1,262.5  million). The swaps designated as cash flow hedging relationships convert the 3.00 % fixed rate Euro-denominated interest and principal receipts on the intercompany loan into U.S. dollar interest and principal receipts at a fixed rate of 4.81 %. The swaps designated as net investment hedging relationships hedge the foreign currency exposure of our net investment in certain Euro denominated functional currency subsidiaries. Pursuant to the contracts, the Euro notional value will be exchanged for the U.S. dollar notional value at maturity. 105 Table of Contents Interest Rate Swaps In April 2017, we entered into a five-year pay-fixed rate, receive-floating rate interest rate swap arrangement to effectively convert a portion of the variable-rate borrowings under the previously issued term loans maturing in 2024, which were refinanced with the 2029 Term Loans, to a fixed rate of 5.44 %. In 2022, we entered into a transaction to extend the maturity of the swaps to August 31, 2027. We and the existing counterparties executed cancellation agreements to terminate all rights, obligations and liabilities associated with the original swaps. On the modification date, the existing cash flow hedging relationships were de-designated and new hedging relationships incorporating the terms of the new interest rate swaps (the 2022 Interest Rate Swaps) were designated. The SOFR-based 2022 Interest Rate Swaps, which had an amortizing notional amount of $ 1,262.5  million at inception, serve to convert a portion of the variable-rate borrowings under the 2029 Term Loans to a fixed rate of 4.81 %. In August 2020, in conjunction with the issuance of the 2027 Term Loans, we entered into seven-year pay-fixed rate, receive-floating rate interest rate swaps to effectively convert the variable one-month LIBOR interest rate on the 2027 Term Loans borrowings to a fixed rate of 0.705 %. These interest rate swaps, which mature on August 10, 2027, had an aggregate notional amount of $ 750.0  million at inception. In May 2023, in conjunction with a concurrent Credit Facility amendment, we terminated these swaps and entered into new SOFR-based interest rate swaps with a fixed rate of 0.672 %. This modification impacted no critical terms other than the reference rate change from LIBOR to SOFR and thus had no impact on our hedging relationships or financial statements. The objective of these arrangements, which are designated as cash flow hedges and recognized as assets or liabilities at fair value, is to manage the variability of cash flows in the interest payments related to the portion of the variable-rate debt designated as being hedged. The unrealized gains and losses on the swaps are included in AOCI and will be recognized in earnings within or against interest expense when the hedged interest payments are accrued each month. 11.      Leases Our operating leases primarily consist of office and data center space expiring at various dates through October 2034. Certain leases include options to renew or terminate at our discretion. Our lease agreements do not contain any material residual value guarantees or material restrictive covenants. As of December 31, 2025, operating leases have a remaining weighted-average lease term of 6.0 years and our operating lease liabilities were measured using a weighted-average discount rate of 5.3 %. The components of operating lease expense were as follows: Year Ended December 31, 2025 2024 2023 Operating lease costs $ 24.3   $ 27.0   $ 36.8 Variable lease costs 9.9   14.7   14.7 Sublease income ( 8.0 ) ( 9.7 ) ( 14.2 ) Total net lease cost $ 26.2   $ 32.0   $ 37.3 Maturities of operating lease liabilities as of December 31, 2025 were as follows: Year Ending December 31: 2026 $ 24.1 2027 17.3 2028 11.4 2029 10.0 2030 8.0 Thereafter 25.0 Total lease payments 95.8 Less: imputed interest ( 13.5 ) Total operating lease liabilities $ 82.3 106 Table of Contents 12.     Commitments and Contingencies Service Agreements We have entered into long-term agreements with certain vendors to provide for software and equipment maintenance, specified levels of bandwidth and other services. Under these arrangements, we are required to make periodic payments. Future minimum obligations under these non-cancelable agreements with initial terms in excess of one year at December 31, 2025 are as follows: Year Ending December 31: 2026 $ 529.0 2027 546.1 2028 406.6 2029 14.0 2030 2.3 Thereafter 3.8 $ 1,501.8 Litigation From time-to-time, we are a party to litigation and subject to claims, suits, regulatory and government investigations, other proceedings and consent decrees in the ordinary course of business, including intellectual property claims, putative and certified class actions, commercial and consumer protection claims, labor and employment claims, breach of contract claims and other asserted and unasserted claims. We investigate claims as they arise and accrue estimates for resolution of legal and other contingencies when losses are probable and reasonably estimable. On November 7, 2025, a jury in the U.S. District Court for the District of Delaware returned a verdict finding that we infringed two web technology patents owned by Express Mobile, Inc. We have challenged the verdict through post-trial motions and the Plaintiff has moved for interest and enhancement of the damages, as well as interest on the amount of the verdict. We believe that we have valid arguments in support of these post-trial motions and intend to vigorously pursue post-trial and appellate remedies. Because of the current stage of the proceedings, including the absence of a final, non-appealable decision, we have determined that it is not probable that a liability has been incurred, and therefore, no liability was recognized as of December 31, 2025. While the outcome is uncertain, we currently estimate that it is reasonably possible that our loss exposure in this matter could range from zero to $ 170.0  million. On June 13, 2019, we entered into an agreement in principle to settle the class action complaint, Jason Bennett v. GoDaddy.com, LLC (Case No. 2:16-cv-03908-DLR) (D. Ariz.), filed on June 20, 2016. The complaint alleges a violation of the Telephone Consumer Protection Act of 1991 (the TCPA). On September 23, 2019, the parties fully executed a written settlement agreement. On December 16, 2019, we amended the settlement agreement to include two additional putative class action cases, which also alleged violations of the TCPA: John Herrick v. GoDaddy.com, LLC (Case No. 2:16-cv-00254 (D. Ariz.), appeal pending 18-16048 (9th Cir.)) and Susan Drazen v. GoDaddy.com, LLC (Case No 19-cv-00563) (S.D. Ala.). In 2019, we recorded an $ 18.1  million charge to general and administrative expense, representing our original estimated loss provision for this settlement. Under the terms of the final settlement agreement, we made available a total of up to $ 35.0  million to pay: (i) class members, at their election, either a cash settlement or a credit to be used for future purchases of products from us; (ii) an incentive payment to the class representatives; (iii) notice and administration costs in connection with the settlement; and (iv) attorneys' fees to legal counsel representing the class. On May 26, 2020, at the direction of the S.D. Ala. Court, the parties executed an amended settlement agreement to remove John Herrick as a class representative. On June 9, 2020, the court granted preliminary approval of the final settlement agreement. The court's order also set October 7, 2020 as the deadline for class members to submit claims, and the actual number of claims made by class members through the October 7, 2020 deadline was lower than our original estimates. 107 Table of Contents On December 23, 2020, the court issued a final judgment and order approving the class settlement, which reduced the attorneys' fees to be paid to legal counsel representing the class and denied the plaintiffs' request for an incentive payment. Additionally, the actual notice and administration costs were lower than originally estimated. As a result of the above developments, we reduced our estimated loss provision for this settlement to $ 8.1  million. On January 19, 2021, a single objector to the settlement filed a notice of appeal to the 11th Circuit Court of Appeals. On July 27, 2022, the 11th Circuit vacated the settlement approval order and remanded the case for further action due to standing issues among the class members. On August 18, 2022, the plaintiffs filed a petition for a rehearing before the 11th Circuit. On December 7, 2022, the 11th Circuit was notified of the death of one of the plaintiffs, Jason Bennett. On March 13, 2023, the 11th Circuit granted the plaintiffs' petition for a rehearing before the 11th Circuit; the rehearing occurred on June 13, 2023. On July 24, 2023, the en banc 11th Circuit reversed the 11th Circuit's July 27, 2022 decision and remanded the appeal to the 11th Circuit for further action. On May 13, 2024, the 11th Circuit vacated the final approval of the class settlement and remanded the case to the district court for further proceedings. On September 19, 2024, the district court interpreted the 11th Circuit's mandate as vacating only the district court's decision to award attorneys' fees and ordered the plaintiffs to file a new motion for attorneys' fees. On January 9, 2025, we issued a notice of termination of the class settlement and on January 28, 2025, the plaintiffs filed a motion to enforce the settlement agreement. A hearing on the plaintiffs' renewed motion for attorneys' fees and the district court's interpretation of the mandate occurred on January 31, 2025. On February 6, 2025, the district court denied the plaintiffs' motions for attorneys' fees and to enforce the settlement agreement. On April 21, 2025, plaintiffs filed their petition for permission to appeal to the 11th Circuit, which was granted on September 30, 2025. Given the pending nature of the resolution of this and related cases, we have not adjusted our estimated loss provision for this settlement as of December 31, 2025. We have denied and continue to deny the allegations in the complaints. Nothing in the terminated settlement agreement shall be deemed to assign or reflect any admission of fault, wrongdoing or liability, or of the appropriateness of a class action in such litigation. Our legal fees associated with this matter have been recorded to general and administrative expense as incurred and were not material. The amounts currently accrued for other matters are not material. While the results of such normal course claims and legal proceedings, regardless of the underlying nature of the claims, cannot be predicted with certainty, management believes, based on current knowledge and the likely timing of resolution of various matters, any additional reasonably possible potential losses above the amounts accrued for such matters would not be material. However, the outcomes of claims, legal proceedings or investigations are inherently unpredictable and subject to uncertainty, and may have an adverse effect on us because of defense costs, diversion of management resources and other factors that are not known to us or cannot be quantified at this time. We may also receive unfavorable preliminary or interim rulings in the course of litigation, and there can be no assurances that favorable final outcomes will be obtained. The final outcome of any current or future claims or lawsuits could adversely affect our business, financial condition or results of operations. We periodically evaluate developments in our legal matters that could affect the amount of liability that has been previously accrued or the reasonably possible losses that we have disclosed, and make adjustments as appropriate. Indemnifications In the normal course of business, we have made indemnities under which we may be required to make payments in relation to certain transactions, including to our directors and officers to the maximum extent permitted under applicable state laws and indemnifications related to certain lease agreements. In addition, certain advertiser and reseller partner agreements contain indemnification provisions, which are generally consistent with those prevalent in the industry. We have not incurred material obligations under indemnification provisions historically, and do not expect to incur material obligations in the future. Accordingly, we have not recorded any liabilities related to such indemnities as of December 31, 2025 and 2024. We include service level commitments to our customers guaranteeing certain levels of uptime reliability and performance for our hosting and premium DNS products. These guarantees permit those customers to receive credits in the event we fail to meet those levels, with exceptions for certain service interruptions including but not limited to periodic maintenance. We have not incurred any material costs as a result of such commitments during any of the periods presented, and have not recorded any liabilities related to such obligations as of December 31, 2025 and 2024. 108 Table of Contents Indirect Taxes We are subject to indirect taxation in some, but not all, of the various states and foreign jurisdictions in which we conduct business. Laws, rules and regulations attempting to subject communications and commerce conducted over the internet to various indirect taxes are becoming more prevalent, both in the U.S. and internationally, and may impose additional burdens on us in the future. Increased regulation could negatively affect our business directly, as well as the businesses of our customers. Taxing authorities may impose indirect taxes on the internet-related revenue we generate based on regulations currently being applied to similar, but not directly comparable, industries. There are many transactions and calculations where the ultimate indirect tax determination is uncertain. In addition, domestic and international indirect taxation laws are complex and subject to change. We may be audited in the future, which could result in changes to our indirect tax estimates. We continually evaluate those jurisdictions in which nexus exists, and believe we maintain adequate indirect tax accruals. As of December 31, 2025 and 2024, our accrual for estimated indirect tax liabilities was $ 31.0 million and $ 31.5  million, respectively, reflecting our best estimate of the probable liability based on an analysis of our business activities, revenues subject to indirect taxes and applicable regulations. Although we believe our indirect tax estimates and associated liabilities are reasonable, the final determination of indirect tax audits, litigation or settlements could be materially different than the amounts established for indirect tax contingencies. 13.     Restructuring and Other Charges and Disposition of Businesses and Related Assets During the year ended December 31, 2025, we implemented restructuring activities which impacted approximately 100 employees. In conjunction with these restructuring activities, we recognized $ 10.2  million of pre-tax restructuring charges related to severance, employee benefits and equity-based compensation during the year ended December 31, 2025. Of this amount, $ 3.2  million and $ 3.3  million were recognized within our A&C and Core segments, respectively, and $ 3.7  million was recognized as corporate overhead. During the year ended December 31, 2024 , we implemented restructuring activities which impacted approximately 280 employees. In conjunction with these restructuring activities, we recognized $ 18.2  million of pre-tax restructuring charges related to severance, employee benefits and equity-based compensation during the year ended December 31, 2024 . Restructuring charges paid during the year were $ 24.4  million and accrued restructuring charges were immaterial as of December 31, 2024. Of the $ 18.2  million of pre-tax restructuring charges recognized during the year ended December 31, 2024, $ 6.4  million and $ 10.2  million were recognized within our A&C and Core segments, respectively, and $ 1.6  million was recognized as corporate overhead. During the year ended December 31, 2023, we implemented restructuring activities to reduce operating expenses and improve cash flows through a combination of a reduction in force and a commitment to sell certain assets. The reduction in force impacted approximately 800 employees. In conjunction with these restructuring activities, we recognized $ 48.5  million of pre-tax restructuring charges in our statement of operations related to severance, employee benefits and equity-based compensation. Of the $ 48.5  million, $ 12.2  million and $ 28.5  million were recognized within our A&C and Core segments, respectively, and $ 7.8  million was recognized as corporate overhead. In addition, we recognized a pre-tax loss of $ 16.5  million upon the completion of the planned disposition of certain assets and liabilities of our hosting business within our Core segment, which occurred on June 30, 2023. Accrued restructuring charges as of December 31, 2023 were $ 7.4  million. Cash payments of $ 5.7  million and $ 16.4  million related to the restructuring activities described above were made during 2025 and 2024, respectively. We expect to make substantially all remaining restructuring payments by the end of the second quarter of 2026. 14.      Defined Contribution Plan We maintain a defined contribution 401(k) plan covering eligible U.S. employees, who may contribute up to 100 % of their compensation, subject to limitations established by the Internal Revenue Code. We match employee contributions on a discretionary basis. Expense for our matching contributions was $ 14.7 million, $ 15.1 million and $ 15.8 million during the years ended December 31, 2025, 2024 and 2023, respectively. We maintain defined contribution benefit plans covering eligible foreign employees. Expense related to such plans was not material in any period presented. 109 Table of Contents 15.     Income Taxes Overview On December 11, 2023, we completed a series of transactions (the DNC Restructure) designed to simplify our then-existing capital structure, commonly referred to as an "Up-C" structure, and provide us with additional strategic flexibility. Completion of these transactions resulted in Desert Newco becoming a wholly-owned subsidiary of GoDaddy Inc. Subsequent to the DNC Restructure, on January 1, 2024, Desert Newco was converted from a partnership to a disregarded entity and as a result we are now treated as a consolidated C corporation group for U.S. income tax purposes. On July 4, 2025, the U.S. enacted H.R. 1 (One Big Beautiful Bill Act, or The Act). The Act includes, among other provisions, changes to the U.S. corporate income tax system including allowing immediate expensing of qualifying research and development expenses and permanently extending certain provisions within the Tax Cuts and Jobs Act. The provisions which became effective beginning July 1, 2025 have been incorporated into our results for the year ended December 31, 2025. Benefit (Provision) for Income Taxes Our benefit (provision) for income taxes includes U.S. federal, state and foreign income taxes. The domestic and foreign components of our income (loss) before income taxes were as follows: Year Ended December 31, 2025 2024 2023 U.S. $ 984.6   $ 829.0   $ 477.2 Foreign 35.4   ( 63.6 ) ( 73.4 ) Income before income taxes $ 1,020.0   $ 765.4   $ 403.8 Our benefit (provision) for income taxes was as follows: Year Ended December 31, 2025 2024 2023 Current: Federal $ —   $ 0.3   $ ( 0.8 ) State ( 2.9 ) 0.1   ( 5.4 ) Foreign 15.5   ( 18.9 ) ( 14.9 ) 12.6   ( 18.5 ) ( 21.1 ) Deferred: Federal ( 152.0 ) 145.1   860.5 State ( 14.5 ) 18.5   116.3 Foreign 8.9   26.4   16.1 ( 157.6 ) 190.0   992.9 Benefit (provision) for income taxes $ ( 145.0 ) $ 171.5   $ 971.8 110 Table of Contents The following table presents a reconciliation of the provision for income taxes to the amount computed by applying the 21% statutory U.S. federal income tax rate to our income before income taxes: Year Ended December 31, 2025 Amount % of Income Before Income Taxes U.S. federal statutory tax rate $ ( 214.2 ) 21.0   % State and local income taxes, net (1) ( 11.7 ) 1.1   % Tax credits: Research and development tax credits 33.3   ( 3.3 ) % Changes in unrecognized tax benefits 11.0   ( 1.1 ) % Nontaxable or nondeductible items: Tax effect of equity-based compensation 48.2   ( 4.7 ) % Other nontaxable or nondeductible items ( 6.8 ) 0.7   % Other ( 4.8 ) 0.5   % Effective tax rate $ ( 145.0 ) 14.2   %

(1) State taxes in California, New York, Florida, Illinois, and Virginia made up the majority of the tax effect in this category. We generated an income tax provision of $ 145.0 million in 2025 as compared to an income tax benefit of $ 171.5 million in 2024, primarily attributable to the effects of the DNC Restructure. Our 2025 effective tax rate is primarily driven by current year earnings taxed at our federal and state tax rate, offset by a benefit for current year research and development credits and excess tax benefits related to stock-based compensation. A reconciliation of the statutory U.S. federal income tax rate to our effective income tax rate was as follows: Year Ended December 31, 2024 2023 Expected provision at U.S. federal statutory tax rate $ ( 160.7 ) $ ( 84.8 ) Effect of investment in Desert Newco —   22.7 Research and development credits 46.1   33.1 Effect of changes in tax rates and apportionment —   ( 97.1 ) Uncertain tax positions ( 6.8 ) ( 17.1 ) State taxes, net of federal benefit ( 19.1 ) ( 1.6 ) Equity-based compensation 43.3   — Effect of DNC Restructure 267.4   — Other ( 13.3 ) ( 5.8 ) Effect of changes in valuation allowances 14.6   1,122.4 Benefit (provision) for income taxes $ 171.5   $ 971.8 We generated an income tax benefit of $ 171.5  million in 2024 primarily driven by an income tax benefit of $ 267.4  million recognized as a result of the DNC Restructure, current year research and development credits and excess tax benefits related to stock-based compensation, partially offset by the provision for income taxes based on current year earnings. We generated an income tax benefit of $ 971.8  million in 2023 primarily attributable to releasing the majority of the valuation allowance on our U.S. DTAs. 111 Table of Contents Deferred Taxes The components of our deferred taxes were as follows: Year Ended December 31, 2025 2024 DTAs: Net operating losses $ 571.2   $ 507.3 Goodwill 192.7   288.6 Tax credits 243.0   216.5 Deferred revenue 196.6   176.7 Identified intangibles 81.6   114.0 Capitalized research & development costs 24.3   112.9 Deferred interest 39.2   63.4 Operating lease liabilities 19.6   24.6 Unrealized gains and losses 4.4   — Other 37.5   42.2 Valuation allowance ( 172.0 ) ( 161.6 ) Total DTAs 1,238.1   1,384.6 DTLs: Deferred cost revenue ( 167.6 ) ( 157.6 ) Unrealized gains and losses —   ( 40.9 ) Operating lease assets ( 11.9 ) ( 13.9 ) Other ( 10.7 ) ( 10.9 ) Total DTLs ( 190.2 ) ( 223.3 ) Net DTAs $ 1,047.9   $ 1,161.3 We monitor the realizability of our DTAs considering all relevant factors at each reporting period. As of December 31, 2025, based on the relevant weight of positive and negative evidence, including our ability to forecast future operating results, historical tax losses and our ability to utilize DTAs within the requisite carryforward periods, we do not maintain a valuation allowance on the majority of our U.S. federal and state DTAs. We maintain valuation allowances on certain U.S. federal, state and foreign carryforwards as we concluded they are not more likely than not to be realized. As of December 31, 2025, we had U.S. federal, state and foreign gross net operating losses (NOLs) and tax credits, a portion of which will begin to expire in 2030, as follows: Gross NOLs and Tax Credits Portion Subject to a Valuation Allowance Federal $ 2,429.7   $ 99.9 State 2,841.9   1,929.9 Foreign 60.7   46.9 $ 5,332.3   $ 2,076.7 112 Table of Contents Uncertain Tax Positions Our liability for unrecognized tax benefits was as follows: December 31, 2025 2024 Balance at beginning of period $ 182.8   $ 165.7 Gross increases - tax positions in prior period 5.5   6.6 Gross increases - tax positions in current period 16.8   23.1 Gross decreases - tax positions in prior period ( 29.1 ) ( 12.6 ) Balance at end of period $ 176.0   $ 182.8 The total amount of gross unrecognized tax benefits was $ 176.0 million as of December 31, 2025, of which $ 113.5  million, if fully recognized, would decrease our effective tax rate. During 2025, we recognized a $ 34.6  million income tax benefit related to the recognition of an uncertain tax position in a foreign jurisdiction as a result of a favorable tax court ruling. We have filed all income tax returns for years through 2024, other than for Germany and the Netherlands. These returns are subject to examination by the taxing authorities in the respective jurisdictions, generally for three or four years after they were filed. Although we believe the amounts reflected in our tax returns substantially comply with applicable U.S. federal, state and foreign tax regulations, the respective taxing authorities may take contrary positions based on their interpretation of the law. A tax position successfully challenged by a taxing authority could result in an adjustment to our benefit for income taxes in the period in which a final determination is made. Cash Taxes Cash paid for income taxes was as follows: Year Ended December 31, 2025 Federal $ 1.5 State 5.1 Foreign: Netherlands 8.3 India ( 6.9 ) All other foreign jurisdictions 8.5 Total payments (refunds) $ 16.5 Cash paid for income taxes was $ 19.1 million and $ 10.6 million for the years ended December 31, 2024 and 2023, respectively. 16.     Income Per Share Basic income per share is computed by dividing net income by the weighted-average number of shares of Class A common stock outstanding during the period. Diluted income per share is computed giving effect to all potentially dilutive shares unless their effect is antidilutive. 113 Table of Contents A reconciliation of the numerator and denominator used in the calculation of basic and diluted net income per share is as follows: Year Ended December 31, 2025 2024 2023 Numerator: Net income $ 875.0   $ 936.9   $ 1,375.6 Less: net income attributable to non-controlling interests —   —   0.8 Net income attributable to GoDaddy Inc. $ 875.0   $ 936.9   $ 1,374.8 Denominator: Weighted-average shares of Class A common stock outstanding—basic 138,100   141,250   148,296 Effect of dilutive securities: Class B common stock —   —   290 Stock options 326   466   460 RSUs, PSUs and ESPP shares 2,195   3,571   2,406 Weighted-average shares of Class A Common stock outstanding—diluted 140,621   145,287   151,452 Net income attributable to GoDaddy Inc. per share of Class A common stock—basic $ 6.34   $ 6.63   $ 9.27 Net income attributable to GoDaddy Inc. per share of Class A common stock—diluted $ 6.22   $ 6.45   $ 9.08 The following number of weighted-average potentially dilutive shares were excluded from the calculation of diluted income per share because the effect of including such potentially dilutive shares would have been antidilutive: Year Ended December 31, 2025 2024 2023 RSU, PSUs, and ESPP shares 48   364   799 17.     Segment Information We report our operating results through two reportable segments: A&C and Core. Our chief operating decision maker (CODM), which, as of December 31, 2025, was our Chief Executive Officer, evaluates the performance of and allocates resources to our segments based on each segment's revenue and earnings before interest, taxes, depreciation and amortization (Segment EBITDA). Segment EBITDA is evaluated on a monthly basis by the CODM by monitoring actual results versus the annual plan. This comparison is performed to make strategic decisions regarding segment profitability, resource allocation, pricing strategies and cost optimization. Segment EBITDA is defined as segment revenues less costs and operating expenses, excluding depreciation and amortization, interest expense (net), provision or benefit for income taxes, equity-based compensation expense, acquisition-related costs, restructuring-related expenses and certain other items. Segment EBITDA serves as a measure that assists our CODM and our investors in comparing our segments' performance on a consistent basis. Our CODM does not use assets by segment to evaluate performance or allocate resources; therefore, we do not provide disclosure of assets by segment. See Note 2 for property, plant, and equipment, net as well as revenue disaggregated by geography. The A&C and Core segments provide a view into the product-focused organization of our business and generate revenue as follows: • A&C primarily consists of sales of products containing proprietary software, notably our website building products, as well as our commerce products and third-party email and productivity solutions and sales of certain products when they are included in bundled offerings of our proprietary software products. 114 Table of Contents • Core primarily consists of sales of domain registrations and renewals, aftermarket domain sales, website hosting products and website security products when not included in bundled offerings of our proprietary software products as well as sales of products not containing a software component. There are no internal revenue transactions between our reportable segments. Corporate overhead primarily includes general and administrative expenses and items not allocated to either segment as well as those costs specifically excluded from Segment EBITDA, our segment measure of profitability, such as depreciation and amortization, interest expense and income and provision or benefit for income taxes. The following table presents our segment information for the periods indicated: Year Ended December 31, 2025 2024 2023 A&C Revenue $ 1,889.0   $ 1,653.0   $ 1,430.4 Other segment items (1) ( 1,032.1 ) ( 913.7 ) ( 836.2 ) Segment EBITDA 856.9   739.3   594.2 Core Revenue 3,062.1   2,920.2   2,823.7 Other segment items (2) ( 2,051.8 ) ( 1,988.5 ) ( 2,007.3 ) Segment EBITDA 1,010.3   931.7   816.4 Total revenue 4,951.1   4,573.2   4,254.1 Total other segment items ( 3,083.9 ) ( 2,902.2 ) ( 2,843.5 ) Total Segment EBITDA 1,867.2   1,671.0   1,410.6 Unallocated corporate overhead ( 281.3 ) ( 275.1 ) ( 276.1 ) Depreciation and amortization ( 116.6 ) ( 135.3 ) ( 171.3 ) Equity-based compensation expense ( 317.8 ) ( 299.1 ) ( 294.0 ) Interest expense, net of interest income ( 114.2 ) ( 130.4 ) ( 155.4 ) Restructuring and other (3) ( 17.3 ) ( 65.7 ) ( 110.0 ) Income before income taxes 1,020.0   765.4   403.8 Benefit (provision) for income taxes ( 145.0 ) 171.5   971.8 Net income $ 875.0   $ 936.9   $ 1,375.6

(1) Other segment items in A&C are primarily composed of product license fees used in our third-party email and productivity solutions, payment processing fees, personnel costs excluding equity-based compensation, data center and systems infrastructure costs excluding depreciation, customer care and marketing costs. The CODM uses consolidated expense information to manage operations and is not regularly provided disaggregated other segment items. (2) Other segment items in Core are primarily composed of domain registration fees, payment processing fees, costs associated with sales of aftermarket domains, hosting and security license fees, personnel costs excluding equity-based compensation, data center and systems infrastructure costs excluding depreciation, customer care and marketing costs. The CODM uses consolidated expense information to manage operations and is not regularly provided disaggregated other segment items. (3) In addition to restructuring and other in our statements of operations, other charges included are primarily composed of lease-related expenses associated with closed facilities, charges related to certain legal matters, adjustments to the fair value of our equity investments, expenses incurred in relation to the refinancing of our long-term debt, acquisition-related expenses, and incremental expenses associated with certain professional services. 115 Table of Contents 18.      Accumulated Other Comprehensive Income (Loss) The following table presents AOCI activity in equity: Foreign Currency Translation Adjustments Net Unrealized Gains (Losses) on Cash Flow Hedges (1) Total AOCI Gross balance as of December 31, 2023 (2) $ ( 83.6 ) $ 195.0   $ 111.4 Other comprehensive income (loss) before reclassifications 7.9   ( 117.2 ) ( 109.3 ) Amounts reclassified from AOCI —   130.4   130.4 Other comprehensive income - 2024 7.9   13.2   21.1 Balance as of December 31, 2024 ( 75.7 ) 208.2   132.5 Other comprehensive income (loss) before reclassifications ( 13.5 ) ( 91.4 ) ( 104.9 ) Amounts reclassified from AOCI —   1.6   1.6 Other comprehensive income - 2025 ( 13.5 ) ( 89.8 ) ( 103.3 ) Balance as of December 31, 2025 $ ( 89.2 ) $ 118.4   $ 29.2

(1) Amounts shown for our foreign exchange forward contracts include gains and losses realized upon contract settlement but not yet recognized into earnings from AOCI. (2) Beginning balance is presented on a gross basis, excluding the allocation of AOCI attributable to non-controlling interests. 116 Table of Contents Item 9.     Changes in and Disagreements with Accountants on Accounting and Financial Disclosure None. Item 9A. Controls and Procedures Evaluation of Disclosure Controls and Procedures We maintain disclosure controls and procedures that are designed to provide reasonable assurance that information we are required to disclose in reports we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC's rules and forms, and that such information is accumulated and communicated to our management, including our Chief Executive Officer (CEO) and Chief Financial Officer (CFO), as appropriate, to allow timely decisions regarding required disclosure. Our management, with the participation of our CEO and our CFO, who are our principal executive officer and principal financial officer, respectively, evaluated the effectiveness of our disclosure controls and procedures pursuant to Rule 13a-15 under the Exchange Act, as of the end of the period covered by this Annual Report on Form 10-K. Based on this evaluation, our CEO and CFO concluded that, as of December 31, 2025, our disclosure controls and procedures were effective. Limitations on Effectiveness of Controls and Procedures In designing and evaluating the disclosure controls and procedures, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable, not absolute, assurance of achieving the desired control objectives. In addition, the design of disclosure controls and procedures must reflect the fact that there are resource constraints and management is required to apply its judgment in evaluating the benefits of possible controls and procedures relative to their costs. The design of any disclosure controls and procedures is also based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Management's Report on Internal Control over Financial Reporting Our management is responsible for establishing and maintaining adequate internal control over financial reporting (as defined in Rule 13a-15(f) and 15d-15(f) of the Exchange Act). Our management assessed the effectiveness of our internal control over financial reporting as of December 31, 2025, using the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission in Internal Control—Integrated Framework (2013 framework). Based on our assessment under this framework, our management concluded that our internal control over financial reporting was effective as of December 31, 2025. The effectiveness of our internal control over financial reporting as of December 31, 2025 has been audited by Ernst & Young LLP (PCAOB ID: 42), an independent registered public accounting firm, as stated in their report included herein. Changes in Internal Control Over Financial Reporting No changes in our internal control over financial reporting occurred during the quarter ended December 31, 2025 which materially affected, or which are reasonably likely to materially affect, our internal control over financial reporting. 117 Table of Contents Report of Independent Registered Public Accounting Firm To the Stockholders and the Board of Directors of GoDaddy Inc . Opinion on Internal Control Over Financial Reporting We have audited GoDaddy Inc.'s internal control over financial reporting as of December 31, 2025, based on criteria established in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework) (the COSO criteria). In our opinion, GoDaddy Inc. (the Company) maintained, in all material respects, effective internal control over financial reporting as of December 31, 2025, based on the COSO criteria. We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (PCAOB), the consolidated balance sheets of the Company as of December 31, 2025 and 2024, the related consolidated statements of operations, comprehensive income, stockholders' equity (deficit) and cash flows for each of the three years in the period ended December 31, 2025, and the related notes and our report dated February 24, 2026 expressed an unqualified opinion thereon. Basis for Opinion The Company's management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting included in the accompanying Management's Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion on the Company's internal control over financial reporting based on our audit. We are a public accounting firm registered with the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB. We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion. Definition and Limitations of Internal Control Over Financial Reporting A company's internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company's internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company's assets that could have a material effect on the financial statements. Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate. /s/ Ernst & Young LLP Phoenix, Arizona February 24, 2026 118 Table of Contents Item 9B. Other Information On November 6, 2025 , Leah Sweet , member of our board of directors , adopted a 10b5-1 trading plan intended to satisfy the affirmative defense of Rule 10b5-1(c) under the Exchange Act. The 10b5-1 trading plan provides for the sale of an aggregate of 650 shares of the company's Class A common stock between November 6, 2025 and February 5, 2027 . On December 10, 2025 , Mark McCaffrey , Chief Financial Officer , adopted a 10b5-1 trading plan intended to satisfy the affirmative defense of Rule 10b5-1(c) under the Exchange Act. The 10b5-1 trading plan provides for the sale of an aggregate of 8,000 shares of the company's Class A common stock between December 10, 2025 and March 11, 2027 . Item 9C. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections Not applicable. Part III. Item 10. Directors, Executive Officers and Corporate Governance The information required by this item will be included in our Proxy Statement for the 2026 Annual Meeting of Stockholders (the 2026 Proxy Statement) to be filed with the Securities and Exchange Commission within 120 days of the year ended December 31, 2025 and is incorporated herein by reference. The information required by this item regarding delinquent filers pursuant to Item 405 of Regulation S-K will be included under the caption "Delinquent Section 16(a) Reports" in the 2026 Proxy Statement and is incorporated herein by reference. Code of Ethics We have adopted a Code of Business Conduct and Ethics applicable to all of our employees, executive officers and directors. Our Code of Business Conduct and Ethics is available on our website under the 'Governance Documents' heading, within the Governance section of our Investor Relations site (https://aboutus.godaddy.net/investor-relations/governance/default.aspx). To the extent mandated by legal requirements, we intend to disclose on our website any amendments to our Code of Business Conduct and Ethics, or any waivers of its requirements. Item 11. Executive Compensation The information required by this item will be included in the 2026 Proxy Statement and is incorporated herein by reference. Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters The information required by this item will be included in the 2026 Proxy Statement and is incorporated herein by reference. Item 13. Certain Relationships and Related Transactions, and Director Independence The information required by this item will be included in the 2026 Proxy Statement and is incorporated herein by reference. Item 14. Principal Accountant Fees and Services The information required by this item will be included in the 2026 Proxy Statement and is incorporated herein by reference. Part IV. Item 15. Exhibits and Financial Statement Schedules We have filed the following documents as part of this Annual Report on Form 10-K: 119 Table of Contents Financial Statements Our financial statements are listed in the "Index to Consolidated Financial Statements" under Item 8 "Financial Statements and Supplementary Data." Financial Statement Schedules All other schedules have been omitted because they are either not required, not applicable or the required information is otherwise included. Exhibit Index Incorporated by Reference Exhibit Number Exhibit Description Form Exhibit Filing Date 3.1 Restated Certificate of Incorporation of GoDaddy Inc., dated June 4, 2025 8-K 3.1 6/10/2025 3.2 Third Amended and Restated Bylaws of GoDaddy Inc., dated June 4, 2025 8-K 3.2 6/10/20205 4.1 Specimen common stock certificate of GoDaddy Inc. S-1/A 4.1 3/19/2015 4.2* Description of Capital Stock 4.3 Indenture, dated as of June 4, 2019, among Go Daddy Operating Company, LLC, GD Finance Co, Inc., the guarantors party thereto and Wells Fargo Bank, National Association, as trustee 8-K 4.1 6/7/2019 4.4 Form of 5.250% Senior Note due 2027 (included in Exhibit 4.3) 8-K 4.2 6/7/2019 4.5 Indenture, dated as of February 25, 2021, among Go Daddy Operating Company, LLC, GD Finance Co, Inc., the guarantors party thereto and Wells Fargo Bank, National Association, as trustee 8-K 4.1 2/26/2021 4.6 Form of 3.500% Senior Note due 2029 (included in Exhibit 4.5) 8-K 4.2 2/26/2021 4.7 First Supplemental Indenture to the Indenture dated as of June 4, 2019, among Go Daddy Operating Company, LLC, GD Finance Co, LLC, Poynt, LLC, Registry Services, LLC and Computershare Trust Company, National Association, dated as of January 4, 2023 10-K 4.15 2/16/2023 4.8 First Supplemental Indenture to the Indenture dated as of February 25, 2021, among Go Daddy Operating Company, LLC, GD Finance Co, LLC, Poynt, LLC, Registry Services, LLC and Computershare Trust Company, National Association, dated as of January 4, 2023 10-K 4.16 2/16/2023 10.1+ GoDaddy Inc. 2015 Equity Incentive Plan, and form of agreements thereunder S-8 4.2 4/1/2015 10.2+ Amendment to GoDaddy Inc. 2015 Equity Incentive Plan 10-Q 4.1 5/5/2023 10.3+ Form of Restricted Stock Unit Award Agreement under the GoDaddy Inc. 2015 Equity Incentive Plan 10-Q 10.4 5/5/2022 10.4+ Form of Performance Restricted Stock Unit Award Agreement under the GoDaddy Inc. 2015 Equity Incentive Plan 10-Q 10.5 5/5/2022 10.5+ GoDaddy Inc. 2015 Employee Stock Purchase Plan, as amended on June 27, 2016, and form of agreements thereunder 10-Q 4.1 11/3/2016 10.6+ Amendment to GoDaddy Inc. 2015 Employee Stock Purchase Plan 10-Q 4.2 5/5/2023 10.7+ GoDaddy Inc. 2024 Omnibus Incentive Plan 8-K 10.1 6/7/2024 10.8+ Form of GoDaddy Inc. 2024 Omnibus Incentive Plan PSU Grant Notice and PSU Agreement 10-Q 10.2 8/2/2024 10.9+ Form of GoDaddy Inc. 2024 Omnibus Incentive Plan RSU Grant Notice and RSU Agreement 10-Q 10.3 8/2/2024 10.10+ GoDaddy Inc. 2024 Employee Stock Purchase Plan 8-K 10.2 6/7/2024 10.11 Amendment No. 5 to Credit Agreement, including as Annex A, the Second Amended and Restated Credit Agreement, dated as of February 15, 2017, among Desert Newco, LLC, Go Daddy Operating Company, LLC, GD Finance Co, Inc., the lenders party thereto and Barclays Bank PLC 8-K 10.1 2/16/2017 10.12 Technical Amendment to Second Amended and Restated Credit Agreement, among Desert Newco, LLC, Go Daddy Operating Company, LLC, GD Finance Co, Inc., the lending institutions from time to time party thereto and Barclays Bank PLC, dated as of May 24, 2017 8-K 10.1 5/26/2017 10.13 Amendment No. 1 to Second Amended and Restated Credit Agreement, among Desert Newco, LLC, Go Daddy Operating Company, LLC, GD Finance Co, Inc., the lending institutions from time to time party thereto and Barclays Bank PLC, dated as of November 22, 2017 8-K 10.1 11/22/2017 10.14 Joinder and Amendment to Second Amended and Restated Credit Agreement, among Desert Newco, LLC, Go Daddy Operating Company, LLC, GD Finance Co, Inc., the guarantors party thereto, the lenders party thereto and Barclays Bank PLC, dated as of June 4, 2019 8-K 10.1 6/7/2019 120 Table of Contents Incorporated by Reference Exhibit Number Exhibit Description Form Exhibit Filing Date 10.15 Amendment No. 3 to Second Amended and Restated Credit Agreement, among Desert Newco, LLC, Go Daddy Operating Company, LLC, GD Finance Co, Inc., the lending institutions from time to time party thereto and Barclays Bank PLC, effective as of October 3, 2019 8-K 10.1 10/4/2019 10.16 Joinder and Fourth Amendment to Second Amended and Restated Credit Agreement, among Desert Newco, LLC, Go Daddy Operating Company, LLC, GD Finance Co, Inc., the guarantors party thereto, the lenders party thereto and Barclays Bank PLC, effective as of August 10, 2020 8-K 10.1 8/13/2020 10.17 Fifth Amendment to Second Amended and Restated Credit Agreement, among Desert Newco, LLC, Go Daddy Operating Company, LLC, GD Finance Co, Inc., the lending institutions from time to time party thereto and Barclays Bank PLC, effective as of March 8, 2021 8-K 10.1 3/11/2021 10.18 Joinder and Sixth Amendment to Second Amended and Restated Credit Agreement, among Desert Newco, LLC, Go Daddy Operating Company, LLC, GD Finance Co, LLC, the lending institutions from time to time party thereto, Barclays Bank PLC and Royal Bank of Canada, effective as of November 10, 2022 8-K 10.1 11/10/2022 10.19 Seventh Amendment to Second Amended and Restated Credit Agreement, among Desert Newco, LLC, Go Daddy Operating Company, LLC, GD Finance Co, LLC, the lending institutions from time to time party thereto and Royal Bank of Canada, effective as of May 5, 2023 8-K 10.1 5/5/2023 10.20 Eighth Amendment to Second Amended and Restated Credit Agreement, among Desert Newco, LLC, Go Daddy Operating Company, LLC, GD Finance Co, LLC, the lending institutions from time to time party thereto and Royal Bank of Canada, effective as of July 19, 2023 8-K 10.1 7/19/2023 10.21 Ninth Amendment to Second Amended and Restated Credit Agreement, among Desert Newco, LLC, Go Daddy Operating Company, LLC, GD Finance Co, LLC, the lending institutions from time to time party thereto and Royal Bank of Canada, effective as of August 15, 2023 10-Q 10.2 11/3/2023 10.22 Tenth Amendment to Second Amended and Restated Credit Agreement, among Desert Newco, LLC, Go Daddy Operating Company, LLC, GD Finance Co, LLC, the lending institutions from time to time party thereto and Royal Bank of Canada, effective as of January 22, 2024 8-K 10.1 1/23/2024 10.23 Eleventh Amendment to Second Amended and Restated Credit Agreement by and among Desert Newco, LLC, Go Daddy Operating Company, LLC, GD Finance Co, LLC, the lending institutions from time to time party thereto and Royal Bank of Canada, effective as of May 31, 2024 8-K 10.1 5/31/2024 10.24 Twelfth Amendment to Second Amended and Restated Credit Agreement, among Desert Newco, LLC, Go Daddy Operating Company, LLC, GD Finance Co, LLC, the lending institutions from time to time party thereto and Royal Bank of Canada, effective as of December 16, 2024 8-K 10.1 12/16/2024 10.25+ Form of Indemnification Agreement between GoDaddy Inc. and its directors and officers 8-K 10.1 6/27/2024 10.26+ Form of Change in Control and Severance Agreement 8-K 10.3 5/5/2021 10.27+ Executive Incentive Compensation Plan S-1/A 10.22 2/24/2015 10.28+ Employment Agreement, dated as of September 4, 2019, by and among GoDaddy.com, LLC, GoDaddy Inc., Desert Newco, LLC and Aman Bhutani 10-Q 10.2 11/7/2019 10.29+ Offer Letter between GoDaddy.com, LLC and Mark McCaffrey, dated May 1, 2021 8-K 10.1 5/5/2021 10.30+*** Employment Agreement between Go Daddy Singapore Pte. Ltd. and Roger Chen, dated July 1, 2022 8-K 10.1 7/8/2022 10.31+ Offer Letter between GoDaddy.com, LLC, GoDaddy Inc. and Jared Sine, dated February 8, 2024 8-K 10.1 2/8/2024 10.32+ Change in Control and Severance Agreement between GoDaddy.com, LLC, GoDaddy Inc. and Jared Sine 8-K 10.2 2/8/2024 10.33+ Offer Letter between GoDaddy.com, LLC, GoDaddy Inc. and Phontip Palitwanon, dated November 6, 2024 8-K 10.1 11/8/2024 10.34 Form of GoDaddy California Onboarding Agreement 8-K 10.2 11/8/2024 19.1 GoDaddy Inc. Insider Trading Policy 10-K 19.1 2/20/2025 21.1* Subsidiaries of GoDaddy Inc. 23.1 * Consent of Independent Registered Public Accounting Firm 24.1 * Power of Attorney (incorporated by reference to the signature page of this Annual Report on Form 10-K) 31.1 * Certification of Chief Executive Officer pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 121 Table of Contents Incorporated by Reference Exhibit Number Exhibit Description Form Exhibit Filing Date 31.2 * Certification of Chief Financial Officer pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 32.1 ** Certifications of Chief Executive Officer and Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 97.1 Policy Relating to Recovery of Erroneously Awarded Compensation 10-K 97.1 2/29/2024 101.INS Inline XBRL Instance Document (the instance document does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document) 101.SCH* Inline XBRL Taxonomy Extension Schema Document 101.CAL* Inline XBRL Taxonomy Extension Calculation Linkbase Document 101.DEF* Inline XBRL Taxonomy Definition Linkbase Document 101.LAB* Inline XBRL Taxonomy Extension Labels Linkbase Document 101.PRE* Inline XBRL Taxonomy Extension Presentation Linkbase Document 104 Cover Page Interactive Data File (formatted as inline XBRL and contained in Exhibit 101)

• Indicates management contract or compensatory plan or arrangement.

• Filed herewith. ** The certifications attached as Exhibit 32.1 accompanying this Annual Report on Form 10-K are deemed furnished and not filed with the Securities and Exchange Commission and are not to be incorporated by reference into any filing of GoDaddy Inc. under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended, whether made before or after the date of this Annual Report on Form 10-K, irrespective of any general incorporation language contained in such filing. *** Certain provisions or terms of the agreement have been redacted pursuant to Item 601(b)(10)(iv) of Regulation S-K. GoDaddy Inc. agrees to furnish supplementally to the Securities and Exchange Commission a copy of any omitted schedule or exhibit upon request. Item 16. Form 10-K Summary None. 122 Table of Contents SIGNATURES Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. GODADDY INC. Date: February 24, 2026 /s/ Aman Bhutani Aman Bhutani Chief Executive Officer POWER OF ATTORNEY Each person whose signature appears below constitutes and appoints Aman Bhutani and Mark McCaffrey, and each of them, as his or her true and lawful attorney-in-fact and agent, with full power of substitution and resubstitution, for him or her and in his or her name, place and stead, in any and all capacities, to sign any and all amendments to this Annual Report on Form 10-K, and to file the same, with all exhibits thereto, and other documents in connection therewith, with the Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each of them, full power and authority to do and perform each and every act and thing requisite and necessary to be done in connection therewith, as fully to all intents and purposes as he or she might or could do in-person, hereby ratifying and confirming all that said attorneys-in-fact and agents, or any of them, or their or his substitutes, may lawfully do or cause to be done by virtue thereof. Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated: Signature Title Date /s/ Aman Bhutani Chief Executive Officer and Director (Principal Executive Officer) February 24, 2026 Aman Bhutani /s/ Mark McCaffrey Chief Financial Officer (Principal Financial Officer) February 24, 2026 Mark McCaffrey /s/ Phontip Palitwanon Chief Accounting Officer (Principal Accounting Officer) February 24, 2026 Phontip Palitwanon /s/ Brian H. Sharples Chairman of the Board of Directors February 24, 2026 Brian H. Sharples /s/ Herald Y. Chen Director February 24, 2026 Herald Y. Chen /s/ Caroline F. Donahue Director February 24, 2026 Caroline F. Donahue /s/ Mark Garrett Director February 24, 2026 Mark Garrett /s/ Leah Sweet Director February 24, 2026 Leah Sweet /s/ Graham Smith Director February 24, 2026 Graham Smith /s/ Srini Tallapragada Director February 24, 2026 Srini Tallapragada /s/ Sigal Zarmi Director February 24, 2026 Sigal Zarmi 123